Omar Alawadhi

Oversees the strategic direction, market growth, and long-term development of a multi-concept food and beverage group. Leads initiatives related to brand expansion, portfolio structuring, and regional positioning to ensure the group’s sustained growth and competitive presence across the GCC. With over than 12 years of experience in the F&B industry, previously served as Co-Founder & CEO of ERMG Group, founded and led the successful development of "Mishmash" and "Tabel" concepts in the Kuwaiti market. In parallel, co-founded what is now NEESH Group, and currently leads it as CEO with full focus on its structure, strategies, and growth. NEESH Group includes brands such as "Deboned" and other emerging F&B concepts operating across the GCC. Defines group-level priorities, steers alignment across leadership functions, and ensures that growth strategies support scalability and regional competitiveness. Focused on sustainable development, innovation, and positioning the group as a leading force in the GCC’s food and beverage industry.