Omar Abusikkien

Tabashir is a Riyadh-based B2B trade-financing solution provider offering Shariah-compliant, flexible solutions backed by a SAR 500M CMA-approved fund. The platform enables immediate supplier payments and cost-free trade credit for buyers, improving cash flow and reducing collection risk. Led and trained junior sales team members, improving outreach quality, sales readiness, and overall team performance. Worked across multiple sectors — manufacturing, FMCG, wholesale, F&B, pharmaceutical, and technology — to expand market reach and diversify the client pipeline. Collaborated with leadership to define ideal customer personas and refine targeting strategies for more effective GTM execution. Directed the sourcing of new lead channels and verified data lists, strengthening cold outreach and top-of-funnel generation. Conducted targeted outreach and booked qualified sales meetings to support account executives during the closing phase. Supported sales representatives in client meetings, contributing to higher conversion rates and improved customer experience. Created customer video tutorials and onboarding materials to drive product adoption and reduce support load. Led the development of marketing and sales enablement materials, ensuring clear value messaging and consistent branding. Produced social media content using AI-powered video creation tools to enhance digital presence and engagement.

Lamaa is an award-winning digital financial aggregator in Saudi Arabia that connects SMEs with a wide network of financiers, offering fast, seamless, and technology-driven access to working capital and short-term financing solutions. Led the full marketing function, overseeing strategy, execution, and performance across paid media, content, CRM, and email marketing. Generated a B2B client pipeline exceeding SAR 2B, driving significant revenue contribution through integrated marketing and GTM initiatives. Developed strong customer-facing communication and value messaging, strengthening Lamaa’s brand positioning in the Saudi fintech market. Managed the company’s email marketing and automation workflows, ensuring high-performance campaign delivery and audience engagement. Analyzed marketing performance metrics to identify optimization opportunities, improve ROI, and guide strategic decision-making. Collaborated closely with Product, Sales, and Leadership teams to refine product positioning, messaging, and go-to-market alignment. Mentored and supervised junior marketing specialists, elevating team capabilities and improving overall marketing execution quality. Created compelling digital content and marketing collateral aligned with brand identity and target audience preferences. Developed custom sales presentations, email templates, and marketing materials tailored to specific customer personas. Designed and executed high-performing email campaigns, reaching 60% open rates and 50% click-through rates using Pipedrive CRM. Strengthened internal communication processes, improving employee engagement and cross-team alignment. .

● Spearheaded the development of effective content strategies and editorial calendars, resulting in a remarkable 50% quarter-on-quarter increase in LinkedIn followers ● Orchestrated engaging social media campaigns and meticulously managed multiple accounts, which led to a significant 45% uptick in overall engagement rates ● Analysed and reported on social media analytics on a weekly basis, tracking engagement metrics, content reach, and conversions ● Proactively stayed up-to-date on industry trends and introduced innovative ideas to enhance social media engagement ● Played a key role in generating a remarkable 40% quarter-on-quarter increase in LinkedIn impressions and engagement rate through the implementation of diverse engagement tactics ● Demonstrated success in managing relationships with external marketing agencies, ensuring strategy alignment and optimising outcomes. ● Coordinated the strategic planning, flawless execution, and comprehensive post-event analysis for three large-scale events, ensuring exceptional attendee experiences and consistently positive client feedback. ● Established collaborative partnerships with external vendors and agencies, skillfully negotiating contracts and orchestrating efficient cost-saving measures, resulting in streamlined event operations and optimized budget utilization. ● Oversaw the management and editing of website content utilizing the WordPress

Lead generation Planned, executed, managed, and optimised 30+ paid (Twitter, Facebook, Instagram) campaigns generating over 6K+ leads to companies in the automotive and education industry. Performed multiple optimization tactics and strategies to decrease the Cost Per Lead by up to 40%. Managed campaign budgets up to SAR 50K per month. Aided in generating more than 1M+ SAR worth of revenue to multiple companies. Produced monthly performance reports and presentations. Ecommerce Used microsoft excel pivot table to analyse key website metrics and previous data and produce dashboards for stakeholders. Planned, executed, managed, and optimised 20+ paid (Snapchat, Instagram, Google) campaigns to increase site traffic and generate SAR 200K+ worth of revenue. Optimised various catalogue sales campaigns using A/B testing to decrease Cost-Per-Purchase by up to 50% and achieved up to 10 times return-on-ad-spend. Used platform’s native reports and google analytics to track campaign performance. Created 40+ engaging designs and videos using canva.

Led an outsource team including web developers, content writers, and designers to design, develop, and optimise the polyclinic website which generated over 500K SAR worth of B2B leads. Oversaw their social media accounts to increase their followers by 100%.

Researched & analysed competitors' social media accounts, websites, and content to identify weak points. Led a team of 5 that scheduled, created, and distributed written content, video, and images. Increased brand awareness & engagement by more than 40% by posting 8+ posts across platforms each month using tools similar to Hootsuite.

Write engaging copy, identified key selling points, & studied the company’s client demographic causing a 30% increase in platform members. Performed SEO audit to identify technical SEO problems that slowed down the website. Recommended Technical SEO solutions to increase the website speed by more than 50%. Performed a comprehensive keyword research using various tools like Google Trends & Keyword Planner.

- Collaborated closely with product development departments to create and maintain marketing materials such as banners, flyers, and digital content. - Co-led the planning, organization, and execution of an event, generating over 250 leads. - Wrote persuasive copy, identified key selling points, and analyzed the company’s client demographic, resulting in a remarkable 150% increase in signups. - Assisted in developing a sales cycle contributing to over 50000 RM in sales

- Crafted engaging and successful website copy, driving over 200k EGP in sales. - Analyzed demographic data to determine optimal targeting, competitor offerings, and persuasive tactics. - Conducted in-depth analysis of previous and current marketing campaigns, leveraging insights to improve future results. - Played a key role in directing the marketing strategy for an event, generating approximately 750K EGP in sales. - Analyzed and provided consultation advice on the company's Facebook ads reports, optimizing their E-commerce website with clear calls to action and improved landing pages.