Olympia S.

First hire for Subdued in North America, leading the go-to-market strategy for the brand’s omnichannel expansion across North America. The approach is rooted in a social-first marketing strategy, placing community, content, and cultural relevance at the center of brand growth. Responsibilities span across localized brand positioning, retail launches, digital acceleration, and customer acquisition-bridging Subdued’s global identity with the distinct behavior of the American consumer. Focused on building long-term brand equity while driving near-term performance across both physical and digital channels.

Experienced consultant in brand strategy, integrated marketing, communications, and digital marketing. Expertise in crafting compelling brand narratives, developing strategic communication plans, and driving audience engagement. Skilled in brand positioning, content strategy, and PR, with a proven track record of delivering impactful campaigns that align brand identity with business goals.

Lead and manage comprehensive integrated marketing programs, encompassing in-store promotions, digital campaigns, social media strategies, public relations, email marketing, direct outreach, paid media, events, and activations. Report directly to the CEO, serving as a member of the executive leadership team to align marketing initiatives with overall business objectives.

Led and managed comprehensive integrated marketing programs, encompassing in-store promotions, digital campaigns, social media strategies, public relations, email marketing, direct outreach, paid media, events, and activations. Reported directly to the President, serving as a member of the executive leadership team to align marketing initiatives with overall business objectives.