Oluwatosin Adelowo
Senior Growth Marketing Specialist @ Prismic
About
Hi! I'm Tosin. By education, I'm a mechanical engineer but my expertise lies more in helping B2B SaaS products & B2C apps grow scalably through measurable growth marketing tactics. I have done this for over 8 years now and one thing I've learned is that there's usually no one proven growth strategy/tactic. You just have to experiment with different things quickly, drop what's not working and scale what yields the most fruits. Thankfully, with my Engineering background, I'm very comfortable working with numbers and process improvement. Away from work stuff (this is a social media platform after all), I am a huge supporter of Manchester United and the Nigerian Super Eagles. You can find me ranting on a Man United YouTube channel I manage in my free time. It's called "Up United" for those interested in watching and making some banter. If you've read my profile up to this point, you are definitely interested in knowing me so go ahead and send me a connection request or a message and let's talk.
Germany
Munich
Information Technology & Services
Project Management, Strategic Marketing, Marketing Technology, Business Development, Strategic Communications, Clear Vision, Technical Understanding, Remarketing, Display Advertising, Customer Experience, User Journeys, Web Analytics, Graphics, Marketing Qualified Lead (MQL), Google Tag Manager, Google Analytics, Competitive Marketing Strategies, Lead Qualification, Public Relations, Campaign Effectiveness
Experience
Senior Growth Marketing Specialist
Prismic
I focus on optimizing product-led and sales-led acquisition and retention, growing inbound leads via the website, and creating pipeline for our sales team. Prismic helps ease the tension between engineering and marketing teams when it comes to websites. Over 200,000 websites are currently built on Prismic and with AI, Prismic is making it easy to generate loads of personalised and niche website pages using one page as reference.
Co-Creator (Passion Project)
RemoteAides
Munich, Bavaria, Germany
I relocated to Munich from Nigeria in 2024 and as part of my own way of creating opportunities for non-technical professionals back home, I started RemoteAides with a friend I met in Munich. We connect B2B businesses in Europe, the US, Uk, etc with skilled and vetted cold callers from Africa. This also gives these non-technical professionals a way to earn in foreign currencies and make a decent living.
Growth Manager (Europe)
LemFi
Munich, Bavaria, Germany
I managed user acquisition, on-ground events, micro influencers, community engagement and activations across Europe (focusing on Germany, Italy, France, Belgium). In June, we hit a record in terms of remittance (from Europe to Nigeria) for the year.
Product Marketing & Growth Consultant
Munich, Bavaria, Germany
Working with early to growth stage startups to figure out their positioning, messaging, POV, website copy, and sales enablement
Co-Founder (Growth & Product Marketing Lead)
Chekkit Technologies Corp.
Houston, Texas, United States
Leading the marketing team, we grew Chekkit's enterprise SaaS targeting manufacturers by an average of 200% YoY, partnering with brands like SAP, Fantom Blockchain, Microsoft, etc. In 2021 alone the number of users on the company's DTC mobile app targeting shoppers grew by over 800%. This role also exposed me to all aspects of running a high-growth software startup and taught me how to really lead a team of high achievers.
Growth & Product Marketing Manager
Creditville Group
Nigeria
I was instrumental in growing the number of monthly loan applications via the website from less than 10 when I joined to well over 500 monthly with all applications coming via search and organic social media. When I left, we were ranking on page 1 in Google search for more than 10 different hot loan-related keywords. In 2018, we grew the website conversion rate by 250% in 3 months by improving the messaging & competitive positioning. I was promoted twice in my first year to lead a marketing team of 3
Partnerships & Growth Manager
Piao Media
Africa
I was in charge of writing articles for the company’s flagship magazine and blog, and also covering events. I lead a team of 4 other marketers also charged with generating leads of advertisers for the company's platform. We successfully edited and launched the first version of the magazine. I was instrumental in establishing the company’s presence in Lagos and getting over 3 advertisers in the space of 3 months
Education
University of Benin
Mechanical Engineering
Oluwatosin Adelowo's Contact Information
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