Lucas Modesto

Performance digital. - Gestão de mídia paga (Google Ads, Meta Ads e LinkedIn Ads) com foco em geração de demanda. - Gestão de Verba de Mídia. - Implementação de Fluxos de IA. - Estratégias de tráfego orgânico (SEO) e performance integrada. - Mapeamento de ciclo de vida de Leads. - Gestão de CRM (Hubspot) - Análise dados, acompanhamento de KPIs e otimização contínua

Direct involvement in executing advertising strategies, contributing to planning campaigns, monitoring ads on digital platforms, creating performance reports, and managing content on social media and websites. I am also responsible for conducting market research, organizing schedules, contacting media outlets to negotiate advertising spaces, and collaborating in the review and organization of campaign materials. - Plan and track advertising campaigns; - Monitor ads and create performance reports; - Manage content on social media and websites; - Contact media outlets to negotiate advertising spaces; - Organize schedules and advertising materials; - Conduct market research and analyze trends; - Review strategies and content with the team.

Facilitator of innovative strategies, supporting project implementation and promoting a culture of innovation within companies. In Marketing and Branding, responsible for brand development, event coverage, and benchmarking, with a focus on creation and design. In the field of User Experience (UX), working with interface prototyping, usability testing, field research, as well as mapping user journeys, personas, and conducting creative brainstorming sessions. Also involved in process automation to improve operational efficiency, using platforms like Monday and Power Automates, alongside knowledge management via SharePoint. In research and analysis, applying quantitative and qualitative methodologies such as Design Sprint, SWOT Analysis, CSD Matrix, 5W2H, and 5 Whys, with the goal of generating strategic insights for continuous process and product improvement. Skills in design, research methodologies, product management, social communication, and various automation and data analysis tools.

Innovation Tools and Methodologies Management Tools (Monday, Trello, Ekyte) Microsoft Tools (Power Automates, Excel, Teams, Yammer) Fundamentals of UX/UI Design Fundamentals of Design Thinking Assistance in Quantitative and Qualitative Research Interface Prototyping Creation of advertising pieces (Digital and Printed Material) Video Capture and Editing Events (SIA - Ailos Innovation Week)

Advertising Design Responsive Display Ads Email Layout Mockups Post Adaptation (Instagram, Linkedin, Facebook, WhatsApp...)

Worked as a young apprentice in the Recruitment & Selection team, supporting basic administrative tasks and job posting activities. Assisted with general office tasks and document organization. Supported job postings on digital channels (websites and social media). Created simple graphics and GIFs for job ads and internal communication. Prepared basic PowerPoint presentations for internal use. Updated spreadsheets, reports and file controls related to recruitment processes. Skills: Instagram · Interpersonal and social skills · Microsoft Outlook · Communication.

Worked as a freelance graphic designer, focused on simple social media assets and basic communication materials. Created designs for social media posts, banners and promotional pieces. Applied existing visual identities to basic marketing and internal materials. Designed simple logos for small local businesses and projects. Adapted artwork to different digital formats and platforms. Tools: Adobe Photoshop, Adobe Illustrator, Adobe After Effects (basic animations), Adobe Premiere Pro (basic video editing).

Especialização focada na integração entre estratégia digital e análise de dados, com ênfase em Business Intelligence, modelagem de KPIs e dashboards. O aprendizado abrange métricas de performance, gestão de canais digitais e inteligência de mercado para suporte à decisão. Capacitação técnica para otimizar funis de conversão e aplicar visão analítica em ecossistemas de negócios e comunicação.

The face-to-face degree in Social Communication - Publicity and Propaganda provides tools to work in the marketing and communication department of production companies and goods and services, in video production companies, TV and radio broadcasters, social media offices, organization of events, publicity production of photos, among others.

Main Curricular Units: - Organize and Execute Activities to Support the Organization's Processes. - Operate Technological and Collaborative Resources in the Organization's Communication Processes. - Project Integrating Learning in Wholesale and Retail Services. - Guiding Clients in relation to Goods, Products and Services. - Supply the Point of Sale with Goods and Products.

Activities performed: - Photographic coverage of school events (Halloween, Internal Championships, theatrical and scenographic presentations). - School activities (Development of Essays, Concept Maps, Mind Maps and Research Works). - Presentations (Theater, Seminars and Promotion of Debates).