Oyin Olofinlua

Product Marketing Consultant

About

I’m a Product Marketing Manager working across B2B, SaaS, and regulated products, with a focus on positioning, go-to-market execution, and driving product adoption.I work closely with Product, Sales, and Customer teams to translate complex platforms into clear value propositions that support demand generation, sales conversion, and long-term usage. My work spans launches, lifecycle campaigns, sales enablement, and adoption programmes.I’ve supported products used by thousands of customers, contributed to MAU growth, improved engagement by 30–40%, and delivered product marketing for fintech platforms processing millions of transactions.Currently open to Product Marketing roles where product clarity, commercial outcomes, and cross-functional collaboration matter.

Country

United Kingdom

City

London Area

Industry

Computer Software

Skill

Positioning (Marketing), Performance Management, Stakeholder Engagement, Strategic Marketing, Email Marketing, Strategic Thinking, Internal and External Communications, Thought Leadership, Digital Communication, Brand Communication, Campaigns, Media Planning, Business Operations, Community Management, Presentation Skills, Technical Writing, Communications Strategy, External Communications, Campaign Execution, Employee Engagement

Experience

Product Marketing Consultant

2024-11 - Present · 1 yr 11 mos

United Kingdom

• Supporting positioning, go-to-market planning, and product launches for B2B and fintech products • Delivering adoption and engagement campaigns across web, email, and social • Partnering with Product and Commercial teams on messaging and launch priorities • Using performance insight to refine messaging and improve effectiveness

Product Communications Manager – Campaigns & Messaging

Principles for Responsible Investment

2024-4 - 2024-11 · 8 mos

Greater London

• Supported product-aligned GTM campaigns across global markets • Shaped messaging across digital campaigns, content, and events • Contributed to engagement growth of 30% across priority initiatives

Product Marketing Manager – Content & Adoption

Equiem

2023-6 - 2023-10 · 5 mos

Greater London

• Owned product marketing execution for a SaaS platform serving 11,000+ users • Led messaging and adoption campaigns aligned to roadmap priorities • Contributed to MAU growth from 22% to 44%

Product & Commercial Communications Manager

Tranter IT

2022-10 - 2023-6 · 9 mos

• Delivered product-aligned communications and enablement across B2B tech subsidiaries • Produced sales enablement and buyer education content supporting onboarding growth • Supported campaigns increasing onboarding by 20%+

Product Marketing Manager (FinTech, Payments & HRTech)

SystemSpecs Group

2021-11 - 2022-10 · 1 yr

• Delivered product marketing for regulated fintech and payments platforms • Defined positioning, messaging, and launch narratives • Supported sales enablement across multiple markets

Product Marketing Executive

SystemSpecs Group

2015-12 - 2021-10 · 5 yrs 11 mos

• Supported GTM campaigns for SaaS and payments products • Contributed to positioning, messaging, and user acquisition initiatives

Content & Project Manager, Media75 Project

School of Media and Communication, Pan-Atlantic University, Lagos, Nigeria

2013-2 - 2016-12 · 3 yrs 11 mos

Led the creation of two published books and multimedia assets on Nigerian media history, managing a seven-person team while directing editorial strategy, project timelines and digital distribution.

Managing Editor

The Spark

2015-1 - 2015-2 · 2 mos

Managed content from 22 contributors to boost output by over 500%, strengthened partnerships with affiliate publishers and restructured team roles to meet brand goals.

Account Manager

Wordsmithy

2011-5 - 2014-12 · 3 yrs 8 mos

Amplified creative-industry clients across owned and third-party channels, delivered continent-wide campaigns, managed high-impact literary events and blogs, and edited works for leading writers including NLNG Prize winner Abubakar Adam Ibrahim and others.

Marketing Administrator

Splendid Literature & Culture Foundation

2012-6 - 2014-9 · 2 yrs 4 mos

Lagos, Nigeria

Raised funds, launched a national creative writing workshop, published the Foundation’s first children’s story collection and managed its media presence across online and offline channels.

Managing Editor

Island Explorer Magazine

2011-8 - 2012-9 · 1 yr 2 mos

Victoria Island, Lagos, Nigeria

Produced high-quality editorial content that earned a Lagos State Government endorsement, delivered standout celebrity interviews and supported marketing efforts that boosted publication visibility.