Olivia Smartt

Our unique style of natural light wedding photography combines the best of the documentary, candid, photojournalistic style with natural & organic environmental portraiture. Clients love our ability to unobtrusively blend into the background, our unobtrusive & helpful communication & assistance, and the complete story of your closest friends & families all coming together for what will truly be one of the best days of your lives! We value your complete and total enjoyment of your wedding day, and we'll help you (and stay out of the way!) every step of the way.

OKR: Managed creative team for new website and brand identity to support sales team and series B funding • Helped take STEM to series B round of funding • Improved branding and new identity • Completely revamped website • Reduced marketing budget • Better PR

OKR: Increased awareness, engagement, and effectiveness of Alameda County business waste reduction programs • Managed contractors and self-produced content: e-newsletters, press kits, web pages, articles, interviews, videos, and online advertising tactics (Facebook, Twitter, AdWords, LinkedIn advertising and LinkedIn groups) • Ensured materials align with style guide reflecting brand, style and tone • Doubled e-newsletter readership while maintaining high email open rate • Tracked and improved effectiveness of marketing channels and tactics—on budget • Primary copywriter of video script for first business team video • Co-produced multiple high-profile business recognition events and industry workshops

OKR: Increased awareness, engagement, and effectiveness of Alameda County business waste reduction programs • Managed contractors and self-produced content: e-newsletters, press kits, web pages, articles, interviews, videos, and online advertising tactics (Facebook, Twitter, AdWords, LinkedIn advertising and LinkedIn groups) • Ensured materials align with style guide reflecting brand, style and tone • Doubled e-newsletter readership while maintaining high email open rate • Tracked and improved effectiveness of marketing channels and tactics—on budget • Primary copywriter of video script for first business team video • Co-produced multiple high-profile business recognition events and industry workshops

OKR: Created and implemented strategies and tactics that improved effectiveness for eco-conscious businesses --> Presidio Graduate School ▪ Updated website content, improved navigation, and optimized photos to align with style guide ▪ Increased inquiries by +25% with implementation of Salesforce web to lead form ▪ Lowered Google AdWords cost by implementing search engine optimization strategies --> Natural Capital Institute ▪ Laid foundation for more effective broad outreach by organizing contacts into central CRM system ▪ Co-created marketing strategy for the organization and WiserEarth project launch ▪ Convened rebranding conversations and supported improved organizational messaging ▪ Informed outreach strategy by producing surveys and responding to trending feedback --> Powergetics ▪ Supported identity development, launch event preparation and wrote web copy in tight one-month timeline ▪ Rehired to produce two-page brochure: co-authored copy, hired designer and printer, and managed project --> Xtracycle, Inc. ▪ Identified most profitable segments, including their pain points and preferred information channels ▪ Informed lowest-cost customer acquisition strategies by producing surveys and resulting recommendations

OKR: Co-managed integrated (print to web) online marketing campaigns in fast paced environment for Sprint and HP clients to grow customer base, increase sales, and increase brand loyalty • Oversaw scope definition, design, production, and testing of 30+ overlapping online projects • Managed project budgets in excess of $100K with high profile B2B and B2C accounts • Lead large teams for design, copy writing, coding, and post-campaign ROI analysis

OKR: Produced 20+ proprietary interactive online knowledge bases (chat bots) for customer self-service and reduced tech support costs; clients included Linksys, Seagate, and Norton Antivirus • Quickly scoped project requirements and timelines to support sales staff and set client expectations • Organized existing documents, developed keywords for self-service search, implemented feedback to improve user experience, and improved effectiveness of these chat bots over time • Reduced end-user frustration during self-service experience and reduced level-1 tech support costs for clients • Generated additional business by satisfying and upselling existing clients

OKR: Trained staff in consultative sales and CMS; trained clients in Microsoft desktop and Adobe design software • Produced training materials and delivered training for internal staff in sales techniques, product knowledge, business skills, active listening, and account management software • Delivered exceptional software training to over 12,000 professional clients • Instructor for 13 different computer applications including Adobe creative and Microsoft office • Able to learn a level of new software in one day to deliver training next day with A+ student rating • Received the Instructor of the Month Award; received average student evaluation of 94%

Started and managed own business designing and producing Flash and HTML brochure websites. Created logos, business cards, and flyers; experience with digital product photography and scanning.

Co-host of weekly Austin art scene program, Art Radio