Olivia Luk

Marketing Director @ D-Mop

About

With over 15 years' experience in Advertising Agency and Brand Marketing, accumulated solid knowledge and tracked records in Global and China market. Stay passionate and open-minded in work, motivate myself and teammates to grow with the market and consumers, be a true working partner and brand marketing leader.

Country

Hong Kong SAR

City

Hong Kong

Industry

Retail

Skill

Media Buying, Account Management, Storytelling, 360 Campaigns, TVC, Outdoor Advertising, Print Advertising, Competitive Analysis, E-Commerce, Sales & Marketing, Team Management, Content Strategy, Market Research, Focus Groups, Creative Briefs, Account Servicing, Media Planning, Budget Management, Regional Marketing, Event Planning

Experience

Marketing Director

D-Mop

2025-4 - Present · 1 yr 5 mos

Associate Marketing Director

D-mop

2020-2 - 2025-3 · 5 yrs 2 mos

Hong Kong SAR

Senior Marketing Manager

I.T

2018-7 - 2020-2 · 1 yr 8 mos

Hong Kong SAR

- Drive and implement go-to-market strategies and marketing plans for diverse product line and business in China, Hong Kong, Japan and US. - Develop integrated marketing campaigns, product collaborations and promotions to drive sustainable business growth. - Work closely with local teams to optimize the marketing process, review and analyze campaign performance to improve ROI.

Brand Comm. Manager

adidas

2011-8 - 2018-6 · 6 yrs 11 mos

Hong Kong SAR

- Drive local execution of integrated marketing campaigns focused on assets creation/ adaptation, 360 advertising, magazine partnership, PR and event. - Brief and supervise advertising, media and event agencies and suppliers to achieve campaign KPI, deliver on-brand quality work in a timely manner. - Build and maintain relationship with media, KOLs and artist management for collaboration and sponsorship. - Marketing Excellence Awards: Gold Winner in Customer Engagement and Gold Winner in Use of New Technology

Associate Account Director

Ogilvy

2010-5 - 2011-8 · 1 yr 4 mos

Hong Kong SAR

- Build and maintain harmonized agency-client relationship, including MTR, DHL, HKJC, Mercedes-Benz, New World Development, Hennessy, Coca-Cola, KFC, Pizza Hut, Pocari, Nin Jiom, Mary Kay etc. - Work closely with cross-departments to plan and implement 360 advertising campaigns - Develop excellent communication with all parties on job briefs, creative solutions and project deliverables, including TVCs, Outdoor billboards, MTR station domination, print ads, radio ads, in-store POPs etc. - Lead the Account Servicing team in planning and prioritizing account team deliverables, effectively delegating responsibilities and executing tasks - Conduct market research and data analysis to support big idea and award-winning projects - Manage project budget and timeline to deliver execution excellence