Olivia Covert

●Executed over 10 influencer campaigns across TikTok, YouTube, Instagram, and Twitter, from negotiating deliverables and rates through project management, amassing 2M+ views. ● Sourced and sustained a network of 20+ influencers to promote brand awareness and new products to Tesla drivers. ● Built full funnel social media campaigns through copywriting, content creation, scheduling, and community management. ● Drove a 75% activation rate by developing integrated marketing initiatives with Subaru to drive enrollments in charging credit offering for new drivers. ● Strategized brand representation and continuous growth efforts through content ideation; resulting in an increase of TikTok follower count by almost 400%. ● Developed copy and design for social and Google SEO digital ads. Worked with an ad agency on optimizing audiences across paid media campaigns. ● Managed experiential activations for clients. Coordinated LA Auto Show for 3 consecutive years that saw over 800k visitors in 2024 driving 165k incremental online impressions and 84% positive neutral sentiment on social platforms. ● Executed over 30 photo and video shoots for campaigns and company events.

● Coordinated 15 ribbon cutting, grand opening, and customer appreciation events to increase local engagement and network utilization.

● Aided in management of creative workflows, logistics, updating project tracking systems, and the storage of assets. ● Monitored industry trends and sent a daily company-wide newsletter to support customer service and hardware teams.

● Executed pregame ceremonies, halftime shows and promotional activities during Men’s basketball, Women’s soccer, and Men’s football seasons. Supported live in-game activations by sourcing fan participants and performance setups. Developed marketing plans for season and single game tickets for various sports. ● Worked in the Chip's Kids Club area and the marketing table at sports events distributing posters, schedule cards, event flyers, giveaways, and provide information to fans.

Worked closely with the marketing manager on creating content for social media platforms, e-commerce transactions, copy writing, blog writing, updating inventory, photo shoot assistance, and other day-to-day tasks.

Assembled marketing sales book for client meetings, ordered and received samples for new projects, created Excel spreadsheets and Word documents, order fulfillment and shipping using UPS software, tracking inventory, and assisted with quality control issues and sorting for damages.

Cashier and Server at Sea Legs at the Beach. Duties include handling transactions, running food, serving food, customer service, and assisting the staff.

Held multiple positions such as cashier, food preparation, pizza maker, customer service, and dishwasher.

Duties included cashier, food runner, food preparation, customer service, and take-out.

Duties included promoting/advertising the storage company around the CU Boulder campus.

Duties included taking reservations, greeting and seating guests, customer service, and assisting the serving staff.

Minor in Business and Leadership