Olivia Bagby

Lead brand storytelling and creative direction for a luxury home décor company, serving both retail and trade clients. Develop and execute digital content strategies across social media to increase brand visibility, audience engagement, and community growth. Manage and analyze campaign performance metrics to optimize marketing initiatives and drive measurable results. Support e-commerce marketing efforts through Shopify, social platforms, and integrated digital campaigns. Collaborate cross-functionally to ensure a cohesive brand identity across all touchpoints, including product launches and seasonal campaigns. Partner closely with influencer and creator networks to support outreach, content creation, and brand alignment.

Advanced from a contract role in social media to a full-time position as Marketing Associate and Brand Strategist

Bring the BeatBox brand to life through events and experiences that connect people, create energy, and grow community.

At DERU Market and Catering, I worked as a server in a fast-paced, farm-to-table dining environment. I provided attentive service while sharing the story behind the food and ingredients, helping create a thoughtful guest experience that reflected DERU’s emphasis on quality, integrity, and hospitality.

Server Assistant and Barback at Percy Restaurant

Throughout my time at BSU, I developed a strong foundation in media and communication. I engaged hands-on with clients to manage their PR efforts, learned the intricacies of writing Press Releases, honed my media literacy skills, delved into analytics, and explored various other aspects of the field.