Olivia Adams

Adobe Firefly & Sanrio

* Experienced in building partnerships with agencies, creators, and brands to drive visibility, engagement, and revenue growth. * Skilled in outreach and community management to connect with target audiences and strengthen brand presence. * Proven track record in launching international campaigns, leveraging data and P&L insights to optimize influencer performance. * Expert in executing data-driven campaigns that enhance engagement, conversions, and ROI through strategic talent selection and efficient project management.

* Built strong relationships with nano, micro, and UGC creators, guiding them in growing their social media presence and aligning them with branding campaigns that resonated with their communities and target audiences. * Led collaborations with small business brands, working closely with nano and micro-influencers to amplify their digital presence and achieve measurable growth in engagement, community building, and follower reach. * Developed and executed branding strategies for influencers, optimizing budgets and ensuring campaign implementation that not only elevated brand identity but also fostered deeper connections within creator communities. * Translated small business brand objectives into creative content strategies, helping nano, micro, and UGC creators craft compelling content that strengthened their community ties and communicated brand messaging effectively. * Spearheaded strategic partnerships with nano and micro-creators, connecting them to campaigns that utilized innovative branding tactics to boost visibility, grow their communities, and drive authentic brand engagement.

* Marketing professional with experience in responding to inquiries across various channels and developing engaging marketing materials for product launches. * Collaborated with external agencies to align advertising campaigns with marketing goals. * Proficient in composing daily social media posts to enhance corporate presence on platforms like Twitter, Facebook, and Instagram. * Successfully established partnerships with leading automotive agencies to broaden licensing opportunities. * Oversaw quality control and negotiated terms to ensure efficient process management.

Represented sales interests with various internal groups. Displayed strong communication, organization, time management, product knowledge, multi-tasking and teamwork skills in order to complete key assignments and ensure accuracy of customer awareness. Answered price and program inquiries for interested customers