Oliver West

As a Marketing & Operations Associate for Stryker’s Connected Solutions division in the APAC region, I played a key role in supporting marketing initiatives and operational processes to enhance the company’s presence and growth in the emerging medical technology sector. These included: - Product Development & Strategy: Managed the development of a user-friendly application designed to promote the learning and adoption of Stryker’s LIFENET products, targeting both internal sales teams and external clients. The app was aimed at enhancing product knowledge, training, and communication. -Internal Sales Enablement: Worked with cross-functional teams to create features that supported the sales team, including product training, real-time updates on product features and capabilities, and real-time national sales analytics, enabling the sales team to deliver more effective client pitches and have a competitive edge on the market. - APAC Account Management: Managed and administered customer accounts for Stryker’s LIFENET products across multiple regions, including Australia, New Zealand, and key APAC markets, with a specific focus on Japan. Ensured accurate account setup, updates, and maintenance to streamline service delivery and product implementation. - Reporting & Stakeholder Communication: Regularly reported on account status, product usage insights, and sales analytics during meetings with the sales team and wider leadership. This provided actionable updates on customer engagement, challenges, and opportunities for growth, ensuring alignment with overall business objectives and helping guide strategic decisions.

As a Marketing Intern at Stryker I experienced many facets of the professional environment whilst shadowing a sponsor who advised me as I completed specific set learning tasks and created internal products to assist with the day-to-day running of the company. These included: - Market Research & Data Collection: Conducted research under the guidance of senior team members, gathering insights on product sales and insurance claims. This data was then modelled to dictate trends in sales and product faults on an internal spreadsheet that could be accessed by the sales team to gain helpful information on regional market trends, helping to inform marketing and sales strategies. - Power BI Application Development: Identified a gap in the tracking and visibility of product training completion for field technicians, leading to the development of an internal Power BI application. The application streamlined the process of logging and accessing training progress for Stryker’s product portfolio.

- Managed finance and accounts. - Applied the use of data analytics via statistical software (SPSS, Excel, and R) to gain valuable insights on membership trends. - Directed and promoted events and functions. - Creative direction of promotional materials.

- Produced and broadcasted live media events and programs. - Developed strong operational skills working with a team in an extremely fast pace, high pressure environment.