Olivera Nikodijević

Owner and Managing Director

About

EXPERIENCED MARKETING PROFESSIONAL, with a successful track record in sales, advertising and marketing, especially in FMCG. Vast experience in creating portfolio and brand strategies and plans, in building brands, in creating, organizing and running integrated marketing activities, in launching new products and innovations, in managing budgets (P&L responsibility), in managing clients and agencies (creative, PR, media buying, digital and production), in preparing and running functional marketing competency trainings. Have been recognized as a manager with developed leadership skills, team oriented and investing in developing people. Organized, analytical, pragmatic and results-oriented, with high-level communication skills. Dale Carnegie certified trainer, NLP certified trainer and coach Sworn-at-court interpreter for English and Italian

Country

Serbia

City

Belgrade

Industry

Management Consulting

Skill

Trade Marketing, Marketing Management, Marketing Strategy, Marketing Communications, FMCG, Customer Insight, Market Planning, Sales Management, Integrated Marketing, Market Research, Brand Management, Product Marketing, Brand Development, Business Planning, Key Account Management, Marketing Research, Consumer Products, Competitive Analysis, Market Analysis, Advertising

Experience

Owner and Managing Director

OLIVE MGA

2015-1 - Present · 11 yrs 8 mos

Belgrade

Consulting company specialized in building brands, creating brand strategies and marketing programmes, campaigns, projects and long-term cooperation. We are practicing 360 degrees approach to all projects. We outsource highly professional and best in class relevant companies / agencies / teams to offer the best service and the best results to our our clients.

Brands & Consumer Excellence Director SRB&MNE / Marketing Director SRB&MNE

Apatinska pivara, A Molson Coors Company

2017-8 - 2021-11 · 4 yrs 4 mos

Belgrade, Serbia

Marketing Director

CARNEX

2015-8 - 2017-7 · 2 yrs

Belgrade / Vrbas

CARNEX is the leading producer of meat products in Serbia.

Freelance Marketing Consultant

2013-12 - 2014-12 · 1 yr 1 mo

Serbia

Head of Marketing

United Serbian Breweries, Member of Heineken Group

2009-1 - 2013-11 · 4 yrs 11 mos

Belgrade, Serbia

- Brands: Heineken, Amstel, PilsPlus, Zajecarsko, Master, MB, Efes. - Markets: Serbia, Bosnia (Republic of Srpska), Montenegro. - Team: 7 members - Scope of work: Portfolio and brands' strategic positioning and management, putting strategy in action through ATL/BTL activities, responsibility over respective part of P&L (Revenue/Hl, GP, GP Net), ATL/BTL budget management. - Trainings: Attended Heineken Global Commerce University Courses in Brand Positioning, Portoflio structuring, TV Production, Consumer Insights generation and Digital. Have participated as the co-trainer in Brand Positioning Course in Amsterdam (global group) and have run local roll-out in the region (Budapest, June 2013). - Reporting to: Managing Director - Hay Grading: 30

Marekting Director

InBev, Apatinska pivara

2005-7 - 2008-12 · 3 yrs 6 mos

Belgrade, Serbia

- Brands: Jelen Pivo, Beck’s, Stella Artois, Apatinsko Pivo, Nikšićko Pivo and Lowenbrau. - As of March 07 in charge of marketing activities of Montenegro company, as well (InBev Brewery Trebjesa in Nikšić and the brands Nikšićko Pivo, Nik Gold, Nikšićko Dark and Nik Cool). - Teams: 10 in Serbia and 3 in Montenegro - Reporting to: General Manager - InBev grade: IVb

Brand Manager Local Brands

InBev, Apatinska pivara

2005-7 - 2006-7 · 1 yr 1 mo

Belgrade, Serbia

- Brands: Jelen Pivo, Apatinsko Pivo and Pils Light - Team: One Brand Coordinator - Reporting to: Marketing Director - Scope of work: management of the brands' marketing activities, setting of strategic objectives (strategic plans, brand plans), handling of advertising, research and PR agencies, budget management and reporting.

Account Director

Ovation / BBDO

2005-1 - 2005-6 · 6 mos

Belgrade, Serbia

Clients: Wrigley, Campina, Somboled, InBev – Jelen Pivo, new businesses.

Account Director

Synergy Leo Burnett

2004-5 - 2005-1 · 9 mos

Belgrade, Serbia

- Clients: Philip Morris (markets of Albania and Macedonia), Western Union, Weifert beer (Efes) and Komercijalna banka. - Team: One account assitant as direct, creative and production teams as dotted line. - Scope of work: full handling of clients' activities and their respective allocated budgets.

Account Director

McCann-Erickson Beograd

2002-8 - 2004-4 · 1 yr 9 mos

- Clients: The Coca-Cola Company (Coca-Cola Classic, corporate), Don Caffe, new business (JAT, Ela Markets Montenegro). - Team: Direct - two account assistants, dotted line – TCCC and new business dedicated teams of art directors, designers, copy writers, print and production team, video production team. - Scope of work: full handling of clients' projects (preparation, creation and execution, handling of allocated budgets and reporting), budget reponsibility per client and project, engagement of third parties. - Reporting to: Agency's managing team and to clients.

Markting Director

D-Trade

2000-12 - 2002-7 · 1 yr 8 mos

Belgrade, Serbia

- Brands: Beer brands Oranjeboom and Three horses (Breda, the Netherlands), cigarettes Briliant (Altadis) - Scope of work: planning, preparation and execution of the marketing activities as per approved brand plans, organization of the research activities, coordination of activities with brands' principals, cooperation with brand managers, cooperation with the advertising agencies, managing a marketing / promotional budget, reporting to the Executive Board on all activities within the scope of work. - Member of the Executive Board of the company.