Oliver Ye

Coordinated and conducted end-to-end testing for monthly iterations of internal GoA applications, analyzed industry data from multiple systems to identify effective test datasets and develop actionable reports for stakeholders, and led the design and implementation of large-scale projects such as ARF termination

Led cross-functional projects across four departments (operations, product, customer success, finance) including: Scaling the Lunchbox business by standardizing operating procedures and automating the program implementation process Driving the development and release of SchoolCash features such as a partial payment functionality Redesigning the account health scorecard and building a standardized benchmark to tailor insights and provide measurable goals Streamlining the month-end reporting process by creating an automated P&L report and payment tracking database

Performed market and industry research and analyzed client data to develop a customer acquisition strategy for expansion into Alberta

Analyzed data to identify an optimal target segment and communication strategy - led to an advertising campaign which achieved the 3rd highest level of sales of stores within Western Canada

Delivered various recommendations to strengthen the online presence of the business and developed a strategic plan that focused on a retail expansion project and subscription service