Oliver Lakey MCIM

Lead global insight, demand generation and multi-channel marketing to accelerate growth across a complex, international B2B portfolio with a $5bn ambition. Own the end-to-end insight-to-activation engine translating market intelligence, client prospect research and competitive analysis into targeted growth strategies, high-performing campaigns and clear commercial opportunities. Partner closely with senior global growth leadership and regional directors to define opportunity criteria, prioritise markets and align marketing activity to revenue goals. Build and execute integrated marketing programmes spanning thought leadership, digital, PPC and LinkedIn-led ABM, strengthening brand positioning while driving qualified pipeline and engagement. Operate at the intersection of strategy, insight and execution combining data-driven decision-making with strong narrative, clear performance reporting and cross-functional influence to move from insight to impact at pace.

Working across Compass Group's global business to provides a nimble innovation capability to support markets in delivering business growth and accelerate the sustainability, diversity & inclusion, health & wellbeing and digital agendas. - Drive thought leadership and facilitate discussions and working groups to drive innovation - Work with markets on their consumer adoption and usage strategies, providing coaching and support where necessary on how to create and execute one. Continually iterating based on learning. - Support markets with the design and activation of effective digital marketing plans and communication plans - Track performance through tools such as internal app (Time2Eat) dashboard and group data products - Undertake analysis on success of marketing programmes and support markets in subsequent action planning when required - Work closely with Delivery Managers to ensure material and content is reflective and in support of overcoming barriers to adoption in key markets - Provide wider marketing support to the team for events, such as best practice forums, client panels, or internal comms meetings - Gather insight on competition activity and communicate market insights internally - Support and drive innovation activity with creation of marketing materials and marketing plans - Drive revenue and margin by supporting the creation of a data driven performance and measurement culture in the Sector

Led marketing and communications for three UK&I national client accounts, a major banking institute, a global law firm, and one of the "Big Four" accounting firms, delivering tailored strategies that aligned with group objectives and elevated on-site engagement. - Created seasonal marketing calendars and engagement plans for new site launches and refreshes - Rolled out central initiatives in partnership with the Group Marketing Director - Managed on-site campaigns, merchandising, events, and signage, aligned with current high street trends - Tracked and reported campaign performance, sharing insights and best practices across teams - Supported on-site teams with training and resources to drive marketing excellence - Produced weekly business updates and internal content across intranets, websites, and newsletters - Managed social media for each site, creating engaging, brand-aligned content - Assisted with internal and external events and supported food team product development - Ensured brand consistency and promoted company culture, food concepts, and innovation

- Working closely with Operations Manager, General Managers and other key stakeholders to achieve an operation profit of 10.2% ahead of budget and 28.5% LFL in FY19. Subsequently resulting in my area being awarded ‘District of the year’ at the annual 2019 Young’s Awards. - Managing a team of Sales & Marketing Coordinators. Ensuring targets, KPI’s and deadlines are met with quarterly and annual performance reviews. - Business development and strategy planning, through quarterly and annual business plans. - Managing and maintaining pub websites CMS through effective SEO, Google Analytics and Wordpress. Plus an additional twelve third party web pages on Design My Night. - Executing effective e-marketing mailers and maintaining and growing pub databases in compliance with GDPR law by 25.2% since March 2018. - Proactive CRM management through ReviewPro across multiple platforms including Design My Night, Google, TripAdvisor and Facebook. - Social media management of Instagram, Facebook and Twitter (X). - Development and effective working relationships with a wide range of stakeholders throughout Young’s and B2B. - Running successful paid advertising campaigns across Facebook and Instagram. Tracking and presenting ROI. - Event management and development with engagement from suppliers and fellow stakeholders. - Experienced with e-ticketing. - Creative and engaging literary skills for effective and engaging copy for both online and offline. - Recruitment of new Sales & Marketing Coordinators. - Implementation and adaptations of centrally driven marketing campaigns throughout each pub. - Presenting marketing updates and execution of campaigns throughout all pubs at monthly district reviews . - Reactive conversion champion - Re-housing bookings within the district, with a 77% conversion rate in FY19. -Working on CAPEX projects. Including a very successful pub opening in Kidbrooke, April 2019.