Oliver Guo

Marketing @ Insta360

About

· Experienced in KOL marketing across TikTok, Instagram, YouTube, and more · Participated in major trade shows like London Textile Fair and Canton Fair; developed 100+ clients from Europe and Southeast Asia · Holder of a national invention patent with strong skills in project innovation and execution · Founder of the “Hong Qing Tang” Lion Dance Association; passionate about cultural promotion and team leadership · Proficient in Excel, PowerPoint, HypeAuditor, and ChatGPT · Strong English ability (IELTS 7.0) with hands-on experience in cross-cultural marketing and international operations

Country

China

City

Shenzhen

Industry

Internet

Skill

Photography, Commercial Photography, Marketing Campaign Strategies, Brand Ambassadorship, Teaching English as a Foreign Language, Brand Partnerships, Integrated Marketing, Marketing Campaign Management, Brand Management, Brand Building, Consumer Branding, Brand Communication, Corporate Communications, Cross-Cultural Communication Skills, Team Leadership, Marketing, Social Media, Sales Management, KOL Management, Project Management

Experience

Marketing

Insta360

2026-4 - Present · 6 mos

Shenzhen

-Identify, recruit, and manage relationships with influencers across multiple channels, ensuring alignment with brand values and target demographics. - Spearhead influencer collaboration execution,including negotiating contracts, coordinating content creation, and analyzing performance. -Monitor trends in local market to ensure our approaches remain innovative and culturally relevant. -Collaborate with team to integrate influencer marketing with broader campaigns and goals.

Photographer

视觉中国集团

2019-4 - Present · 7 yrs 6 mos

London Area, United Kingdom

https://500px.com.cn/OliverGuophoto

Brand Planning Trainee

SHEIN

2026-1 - 2026-4 · 4 mos

Shenzhen

- Influencer Campaign Management: Participate in end-to-end KOL campaigns across Instagram, TikTok, YouTube, X and Snapchat for Middle East market, managing 60+ active influencers per month and on-boarding 20+ new creators monthly. - Performance Optimization & ROI Delivery: Optimized influencer selection, content strategy, and SKU planning, achieving ROI > 50 monthly, significantly outperforming team benchmarks (ROI=6). - Cross-Regional Project Coordination & Market Insights: Acted as PM/Deputy PM/ KOL Team member for major campaigns (SS26, SHEIN Black Friday 25', Ramadan Big-Sales Campaign 25'), coordinating teams across US/EU/JAPAC; conducted GCC market and competitor analysis to enhance campaign effectiveness.

Brand Planning Intern

SHEIN

2025-9 - 2026-1 · 5 mos

Shenzhen, Guangdong, China

- Planned and executed KOL marketing campaigns by developing outreach strategies and collaboration frameworks. Enhanced content quality and campaign performance through cross-team coordination and continuous optimization. - Proactively identified and engaged top Instagram/Snapchat/Tiktok/Youtube influencers for collaboration, promoting brand values and negotiating partnerships to extend market reach.

Brand Marketing

Flat Incubator

2025-2 - 2025-7 · 6 mos

Guangzhou

- Content Development & Creative Support: Contributed to 15+ UGC videos (more than 1 Million Views) and independently produced 200+ ad scripts for TikTok and Instagram, supporting content testing and iteration. - Outreach & Collaboration Execution: Managed full-cycle influencers communication, including initial outreach, rate-negotiation, engagement analysis, and content delivery follow-up to ensure smooth campaign execution.

Influencer marketing

NetEase

2024-7 - 2024-11 · 5 mos

Guangzhou

Brand Marketing & Partnership Development

Marketing Campaign

Johnson & Johnson

2023-7 - 2023-11 · 5 mos

Shanghai, China

- Manage the end-to-end process of privately hosted events, including event planning, information collection, and on-site execution, etc. - Assist the Marketing Department in daily operational tasks, such as system workflow applications and material approvals. - Conduct data analysis and organization. - Perform literature searches and translations related to products.