Jonas Oliveira

Responsible for driving pipeline and marketing-influenced pipeline through upselling and cross-selling initiatives aimed at the current customer base through multi-channel campaigns designed to engage customers at various touchpoints across the marketing funnel.

Directed full-funnel paid media activities across multiple channels. Oversaw a multi-million marketing budget, including paid media – the core driver of net new accounts. Managed external media agency. Reported to executive leadership. - Introduced and migrated the operation to lower-funnel metrics – MQLs, SALs, and SQLs – which grew Influenced Pipeline by 15%, Influenced Revenue by 45%, and CPMQL efficiency by 30% in a key quarter. - Delivered consistent improvement in MQL by introducing a new, data-based approach to awareness marketing that drove internal alignment, optimized messaging, and connected awareness and demand generation efforts. - Developed and implemented several high-impact bottom-funnel campaigns that improved the Pipeline and grew revenues, including incentive campaigns that increased sales meetings with high-intent Enterprises. - Developed a strategy to save the company thousands of dollars annually by in-housing paid media while improving all aspects of the paid media function, including collaboration, reporting, and campaign optimization.

Managed all aspects of performance marketing for multiple verticals and paid media channels. Led internal and agency-based teams to innovate B2C and B2B marketing strategies, cross-funnel campaigns, and marketing models. Key Achievements - Spearheaded a multi-million awareness campaign to increase share of voice, improve demand generation conversion rates, and fuel the marketing funnel across all levels to drive product sales ultimately. - Co-created top/mid-funnel content strategy to drive awareness and qualified leads in new verticals, including campaigns that grew Industrial to the #2 highest revenue segment, with multi-million pipeline and revenue results in 2021. - Managed all aspects of a “conquesting” campaign to drive awareness and influence positive sentiment among key clients – an initiative that achieved greater page engagement than Unity’s home page - Implemented demo, trial, requested a meeting, and other bottom-funnel campaigns from ideation to execution to boost pipeline and revenue generation.

Led marketing and brand strategy for the agency’s Life Sciences clients. Performed research and situation analyses to develop messaging strategy, brand positioning, and brand narrative. Coached a team of Marketing Strategists. Key Achievements: + Created a global product activation campaign for Waters Acquity Arc. Overcame language and cultural barriers to gather insights from client stakeholders in Asia and develop an effective, culturally competent campaign. - Developed an investigative, multi-channel documentary film package for Thermo Fisher that highlighted the groundbreaking work of 3 cancer researchers and cultivated positive sentiment and brand equity for the client. - Coordinated a loyalty program campaign with Thermo Fisher. Led an “ideation week” with the client to uncover insights and strategic opportunities to sustain the messaging strategy for launching the new program.

Developed and executed digital marketing campaigns for a diverse range of clients, including Sony, Microsoft, and the Wall Street Journal. Drove company-wide adoption of digital marketing best practices principles for acquisition and retention. Key Achievements: - Managed 5 agencies and worked on-site for a comprehensive Microsoft Lumia activation (creative, PPC, social, display, and mobile). Reduced CPA by 15% by creating a retargeting strategy across PPC, display, and Facebook. - Optimized paid social campaigns for the Wall Street Journal. Performed “Social Audits", analyzed key metrics (i.e., CPA, CTR, Conversion Rates, etc.), and delivered data-based, actionable recommendations. - Oversaw agile paid social and PPC campaign strategies for Sony properties (e.g., Walking Dead, Breaking Bad, Empire, etc.). Drove a 15% uplift in incremental sales through online stores and achieved ROI targets.

Managed digital and social marketing for the entertainment production company. Led a team of 5 internal digital media professionals and a portfolio of external support agencies. Defined and managed the digital marketing budget. Key Achievements: - Increased the team from 2 to 6 people and digital marketing share of the total marketing budget by ~30%. Grew digital marketing ROI by 5% and reduced cost-per-conversion from digital campaigns by 25% in a single year. - Developed and managed a complete digital experience for Lollapalooza 2014, Sao Paulo, that reached 20M through social media and drove 5M+ page views and 230K+ mobile app interactions during the 2-day event. - Generated nearly 2K real-time photos and videos on Instagram promoting Summer Break Festival 2013 (1M+ people reached) by building an interactive experience that connected Instagram and in-venue screens. - Built a social crisis management team for Justin Bieber's ticket sales to address frustrations associated with major event ticket sales and web experience. Improved social sentiment by 60% compared to prior events. - Co-created a comprehensive social strategy that engaged the entire organization to deliver 2M fans and followers for T4F, the largest social fan base in South America for an entertainment production company. - Developed an influencer campaign, interactive Facebook experience, and web contest to increase awareness and ticket sales for The Addams Family Musical, resulting in 4K+ interactions and 40% growth in Facebook fans. - Created a digital marketing intervention that drove last-minute ticket sales for Britney Spears’ Concert by engaging 60% of concert attendees via Twitter to create a sense of “FOMO” among non-attendees.