Oli Mival

At Picsart, I’ve grown from heading up research & insights to shaping core product strategy and execution across AI-driven creative tools, marketing workflows, and content systems for our 100m+ monthly users. My role has evolved alongside the company, from insight and design leadership to owning product strategy in some of our most complex and high-impact areas. Key Focus Areas: AI Ad Creation: Driving the vision and development of tools that help users generate high-performing ads through automation, remixing, and intelligent creative support. AI Agent Experiences: Designing agent-led workflows that make sophisticated creative tasks feel intuitive, contextual, and fast. Content Infrastructure: Leading product work on the systems that power our creative inventory — including templates, brand assets, and Getty integrations. Workflow & UX Innovation: Reimagining how users discover, iterate, and export content, with a focus on marketing use cases and time-to-output. I have scaled teams and disciplines across research, design, and product, bringing a systems- and insight-led mindset to every stage of development—from early discovery through to launch. I focus on bridging the gap between design craft and product velocity, especially as we move toward a more unified creative marketing platform. I collaborate closely with AI, design, engineering, and business teams to align vision with execution and deliver meaningful user value.

Led cross-disciplinary work at the forefront of emerging technologies, including AI, as part of the Future Interactions Network. Over nearly 20 years in a university research environment, I helped shape how people engage with new technologies—from intelligent systems and immersive media to novel interfaces and beyond. I brought together researchers, designers, and technologists to explore the future of interaction and translate speculative ideas into real-world prototypes, insights, and collaborations. My work consistently bridged the gap between academic innovation and industry relevance, laying the groundwork for user-centered approaches to future tech.

As part of the senior leadership I built and scaled a culture of user-centred research thinking across the org to bring an insight and evdience driven philosophy to strategic and tactical decison making always putting the voice and needs of travellers at the very heart of what we did as a company.

• Advised and trained UX teams on research methods and strategies to enhance design cycles. • Developed research templates and protocols for various products and services. • Led implementation of research strategies within DES to integrate research output into design lifecycle.

Co-founded and led the media production agency TMG for 2 years with clients including Warner Brothers, RBS, Fosters and Edinburgh Fringe. It continues to grow from strength to strength thanks to the work of the current team.