Olha Berezhna

Marketing manager @ Jelvix

About

I've been a marketer since the age of 8, when I convinced my grandma not to believe rumors and backed it up with research on a new dishwashing detergent to help her make her own decision. That early spark still drives me. I believe analysis and research are the foundation of any successful marketing strategy. One of my greatest strengths is the ability to explain complex ideas in a simple, relatable way. Today, I’m a Marketing Manager who creates real value for products and services—building demand by aligning brand strategy with what audiences truly care about. I craft digital strategies that resonate. By decoding audiences, harnessing platforms, and translating insights into impact, we bring bold ideas to life. In my work, I analyze successful use cases and adapt them to the company’s context. I dive deep into the details to deliver optimal solutions, especially when things get challenging. I champion transparent marketing strategies and apply advanced competitive intelligence techniques to stay ahead. Above all, I view the marketing team as a critical driver of business growth and long-term success.

Country

City

Ukraine

Industry

Computer Software

Skill

Search Engine Optimization (SEO), smm, B2B Marketing, Inbound Marketing, Corporate Communications, Event Management, Social Media, Digital Marketing, Marketing Strategy, Demand Generation, Media Planning, Marketing, Public Relations, Jira, Analytical Skills, Ukrainian, New Media, Link Building, Online Marketing, Web Marketing Strategy

Experience

Marketing manager

Jelvix

2020-5 - Present · 6 yrs 5 mos

Ukraine

Market Analysis: Conducting research in different industries, identifying opportunities and challenges. Competitor Analysis: Identifying industry competitors and researching their different marketing strategies. Marketing Strategy Optimization: Collaborated with marketing and sales teams to create ICP, target client segments, UVP, and provided segmentation of the company's services. Also, analyzed the existing customer journey, identified areas for improvement, and implemented strategic changes. Creating Content Strategy: Planning, creating, and managing content aligned with business goals. Also, continuously selecting the most effective content distribution channels. Demand Generation Strategy: Creating and implementing social selling campaigns on LinkedIn. Also, managing lead nurturing processes. Product Development: Collaborated with the product team to develop the go-to-market strategy for an NFT product.

PR Manager

Publishing House "Ranok"

2016-3 - 2020-4 · 4 yrs 2 mos

Kharkiv, Ukraine

1. Coordinated the work of PH "RANOK" in international book exhibitions 2. Managed children's Ukrainian book festival in Kharkiv 3. Collaborated with WWF in Ukraine inc. 4. Developed PR campaign with Ukrainian media people 5. Created cooperation with 100 Ukraine influencers 6. Created more than 150 offline and online events 7. Increased website traffic by guest articles and live streams in social media