olga korchagina

Put in place digital marketing strategy to launch the product on crowdfunding platform (pre-launch, launch and post-launch). Analyzed target audiences and product value proposition, created appealing messaging and established the channels to reach the customer. Responsible for expanding B2B market opportunities.

Drove strategy and execution of digital B2B inbound lead generation marketing campaign. Conducted customer segmentation; created impactful and engaging fundraising content for these customer groups. Managed digital marketing budget.

Actively worked with business partners and expanded business relations for this advertising agency. Built business database from the ground. Organized and planned fashion show.

Managed retail digital marketing campaigns to increase client’s brand awareness, maximize sales & market share. Developed and executed strategies to increase brand and product awareness, customer engagement rate & improve digital customer journey. Built and sustained relationships with clients, generated insights into current industry practices and trends. Managed digital marketing budget and led project team members of 5.

Supported a portfolio of creative direct response campaigns, including content creation, program development, audience segmentation/targeting, and campaign execution, for leading provider of policy administration system for the property and casualty insurance industry. Used, interpreted, and reported on data analytics to quantify and improve results. Generated and analyzed daily web site performance in order to prioritize digital marketing initiatives, vendors and resources based on anticipated outcomes and ROI. Created actionable reporting around social interactions, traffic sources, keyword performing and other marketing KPI's. Generated and analyzed social media performance reports and implemented posting strategies to increase customer engagement rates. Conducted market research and analyzed data, including existing and potential market analysis, development of sales lead program and database.

Planed and implemented BeCost customer marketing activities (B2B & B2C). Managed all marketing programs within budget targets while ensuring the maximum ROI and reporting on program performance. Managed trade show logistics for multiple annual shows. Created all marketing collateral materials. - Increased company revenue by 27%. - Organized and coordinated corporate events, global conferences, trade shows attracting up to 40,000 attendees. Created and maintained all product brochures, specification sheets, press releases, articles. Assisted with website design and content development using SEO/SEM tactics to drive traffic and raise website position in search engines. Oversaw P&L objects of operation, collaborated with sales team to develop a plan to grow the business. Participated in launching new products, promotions and sales training.

I graduated University with honors. Seminars were in the form of brainstorming which involved market strategies and distinctive advertising campaigns. Also I had an opportunity to take part in different conferences which were held in my University. I have a certificate confirming participation in the first Interuniversity business game in the area of Public Relations "Playing Right GAMES"; Certificate of Honor, confirming an active participation in the scientific-practical conference "The Psychology of Mass Media: the art of communication"; also I wrote an article "How to write electronic materials" in the student book "Youth and business in Search of New Ideas", theses of the X Scientific Undergraduate and Postgraduate Student Conference.