Olga Chepel 🔜 Annecy Festival / Mifa

Orchestrated the global expansion of a flagship IP, scaling Masha and the Bear to 150+ countries and cementing its position as a top-tier preschool brand worldwide. Spearheaded 400+ media deals across major platforms, including Amazon, Netflix, WBD, ByteDance, Sandbox, and ITV, strengthening the company’s global footprint and revenue growth.

Developed distribution strategies for proprietary and third-party animated content, apps, and games, expanding brand reach across multiple platforms. Forged and scaled partnerships with leading clients including France Televisions, Sony Music Entertainment, MBC, and NBC Universal, strengthening international market presence. Increased media revenue 2.5x since 2018, consistently surpassing departmental financial targets. Leveraged analytics platforms (Parrot Analytics, Glance, BrandTrends, NewZoo, Nielsen) to drive data-informed decisions on audience behavior, consumption, and market trends. Led and mentored a cross-functional team of media and apps & games managers, ensuring alignment with corporate growth objectives. Coordinated seamlessly across departments — Consumer Products, Marketing, Audio & Video, Legal, and Production — to deliver integrated growth strategies.

Proactively developed and secured partnerships across FTA, cable, SVOD, AVOD, apps & games, home video, theatrical, and music/audio rights within assigned territories.

Orchestrated media rights sales across TV, digital media, apps & games, home video, theatrical, point broadcasting, and music publishing/licensing, driving global revenue growth. Optimized release strategies across linear, non-linear, and YouTube platforms, maximizing brand impact and monetization. Directed marketing campaigns, including press coverage, participation in the Multimir Festival (150k+ visitors), and premier film screenings in major cities for up to 1,500 attendees per event. Provided creative, financial, and technical support for the 3D CGI animation movie Harvie and the Magic Museum, a co-production between the Czech Republic, Belgium, and Russia.

Managed TV, internet, and DVD distribution of animated, documentary, and feature films for KinоАtis Studio and partner companies across CEE, CIS, and Israel. Built and maintained a partner database, proactively identifying and cultivating new collaborations within assigned territories. Oversaw festival submissions, negotiations, and technical support for film projects, ensuring successful releases. Represented the company at major industry events, including MIPCOM, MIPJUNIOR, and Annecy International Animation Film Festival, strengthening industry presence and partnerships.

Studied at the Russian State University of Commerce and Economics, which merged with Plekhanov in 2014.