Olga Serebriakova 🇺🇦

M-Rocks Marketing Agency is a growth and marketing operations partner helping companies scale through structured execution, high-performing teams, and market expansion. We combine creativity with proven operating systems to deliver measurable results across industries. Our core offers include: ⭐️Building dedicated multi-level teams from scratch; ⭐️Industry-tailored product marketing with an individual approach to each business; ⭐️Leading teams through KPI & OKR frameworks; ⭐️Preparing and executing go-to-market (GTM) strategies; ⭐️Running operational audits to identify and remove growth bottlenecks; ⭐️Scaling businesses via new market entry and new acquisition channel launches.

HR Vision is a boutique series of conferences that deliver top-level networking for HRDs, CHROs of top companies of the world and is a client of M-Rocks marketing agency. ✦Direct oversight of a remote team comprising three key roles: Head of Content, Head of Development, and Social Media Manager. ✦Formulation and execution of an extensive content strategy. ✦Periodic in-depth analysis of competitors and market trends, conducted on a quarterly basis. ✦Proficiently managing budget allocations, encompassing marketing expenditures and staffing costs. ✦Effective communication with senior executives at Fortune-500 enterprises.

WAM.app is as a recognized, prize-winning web3 gaming ecosystem, offering exceptional Play-to-Earn (P2E) prospects. ▪️Establishing a Marketing Department from Inception: Spearheaded the creation of a Marketing department, encompassing the full spectrum of activities, including talent acquisition, recruitment, and seamless onboarding processes. ▪️Team Leadership: Proficiently managed a multifaceted team comprising 10 accomplished professionals, encompassing roles such as Marketing Manager, Social Media Manager, Pay-Per-Click (PPC) Manager, Public Relations (PR) Managers, Copywriter, TikTok Managers, and Community Manager. ▪️Pioneering the Affiliate Division: Pioneered the inception of an Affiliate department, which yielded remarkable results, culminating in a staggering 2.5 million user acquisitions within the initial two months of its launch. ▪️Formulating a Robust Marketing Strategy: Orchestrated the development of a comprehensive Marketing Strategy that was meticulously crafted through extensive market research and a deep-rooted understanding of competitor dynamics. ▪️Securing Investor Commitment: Demonstrated a compelling case to potential investors, effectively garnering their commitment and financial support (💰) for the project. ▪️Successful ICO and Entry into Cryptocurrency Markets: Contributed to a successful Initial Coin Offering (ICO), marking the organization's entry into the highly competitive and dynamic cryptocurrency market.

🔸Led marketing operations for a global iGaming brand, building and optimizing cross-functional processes to drive revenue growth in the Asia and MENA regions. 🔸Defined and managed weekly/monthly/quarterly KPI systems for each function, aligned with revenue plans by GEO. 🔸Managed a 70+ international team, including 14 Regional Managers, ensuring execution, accountability, and performance. 🔸Developed and implemented country-specific go-to-market strategies across all active markets. 💰Success case: Prepared and launched a new GEO in Asia, scaling it to Top-3 revenue market within 6 months (and maintaining Top-3 performance long-term). 🔸Owned hiring, onboarding, and training, building high-performing teams from scratch. 🔸Oversaw multi-channel acquisition across Affiliate, SMM, SEO, Web, App Buying, Media Buying, Influencers, Email, Web/App Push. 🔸Delivered weekly and monthly performance reporting directly to the CEO. 💰Result: Built a high-performing team from scratch, generating 7-figure annual revenue.

HR Vision is a boutique series of conferences that deliver top-level networking for HRDs, CHROs of top companies of the world and is a client of M-Rocks marketing agency. ✦ Managing a remote team of 6 people, all hired myself (content-writer, SEO-specialist, web-developer, graphic designer, SMM manager, Media Buying manager); ✦ Competitor & market research every quarter; ✦ Budgeting (marketing and stuff expenses); ✦ Communication with C-level representatives from Fortune-500 companies.

▫️Building up a marketing strategy from scratch. ▫️Building the team from scratch: recruiting and onboarding; setting individual KPI's. ▫️Developing branding from scratch. Starting off marketing activity of the project, analyzing all marketing activities, scaling the profitable ones. ▫️Managing PPC, SMM, Media buying, SEO, PR, Content development, Email marketing, and Offline activities on a daily basis. ▫️Budget planning. ▫️Reporting on a daily, weekly, and monthly basis.

🔹Building Digital and PR strategy from scratch (SMM, SEO, Content Marketing, Email Marketing, Community Management, PR). 🔹Website design and content development (in 6 languages). 🔹Hands-on experience working with the admin panels, Tilda, Google Analytics, FB BM, AdWords, MailChimp, SendinBlue. 🔹Writing and editing press releases, pitching & selling texts, SMM posts. 🔹Individual approach to community management in all kinds of social media. 🔹Working with mass media and Blockchain opinion leaders. Participating in press conferences with the international mass media in NYC (presenting the project to the UN representatives). 🔹Offline events organization and management.

▪️Built and scaled a 12-person marketing team from scratch (performance, content, social, brand, design). ▪️Built TerraLeads brand from zero to Top-3 in the Nutra affiliate marketing industry within 12 months (market share + brand awareness). ▪️Owned global affiliate acquisition strategy, attracting partners worldwide across EU & Asia-focused offers. ▪️Set quarterly/annual KPIs and performance standards based on market and competitor research. ▪️Managed $100K/month marketing budget with full accountability for ROI and execution. ▪️Led new offer launches and new market expansion initiatives. ▪️Owned analytics and reporting cadence using Google Analytics and Yandex Metrica. ▪️Led multi-channel marketing execution across Google Ads, Meta, Bing, Yandex, VK, Twitter. ▪️Directed website and blog concept development to support acquisition and brand authority. ▪️Served as a global thought leader and brand spokesperson, speaking at major digital marketing conferences worldwide (3,000+ audiences).

▪Prepared and launched a content strategy for Jiji.ng — Nigeria’s #1 online marketplace for buying and selling goods and services. ▪Managed a team of 10 copywriters: assigned tasks, created weekly content plans, and ensured on-time delivery. ▪Owned monthly content KPIs and performance reporting for leadership. ▪Conducted target audience research and developed content topics aligned with business goals. ▪Wrote and published PR and blog content, including SEO-driven and high-engagement (“viral”) articles. ▪Proofread, edited, and quality-checked content to maintain brand tone and editorial standards.

🔹Created and published SEO-optimized content (articles, landing page copy, long-form resources) to drive organic growth. 🔹Executed the SEO content strategy, aligning topics and structure with search intent and business priorities. 🔹Conducted market, competitor, and keyword research to identify high-impact content opportunities. 🔹Produced sales enablement content to support lead generation and conversion (use cases, product messaging, supporting materials). 🔹Collaborated cross-functionally with marketing, product, and sales teams to ensure content accuracy and positioning consistency. 🔹Monitored content performance and iterated based on results to improve visibility and engagement.