Olga Menissez

Integrated Worldline’s post-M&A product portfolio and operating model globally — standardizing strategy, scaling OKRs, introducing DevOps, Value Stream way of working and accelerating platform migration and GenAI adoption.

Post-M&A product integration: defined global positioning and a unified product portfolio for Merchant Services (~€3.4bn revenue, 1M+ merchants), delivered a clear product vision aligning geographical regions with the new strategy, enabled the Innovation Center with impactful demos, produced analyst-ready insights and narratives for Forrester Wave, and launched a market-intelligence portal.

Designed vertical product and packaging offers. Led Ingenico’s unattended vertical strategy (vending & parking) — moving further up the value chain by integrating merchant acquiring, building a product-led roadmap and GTM strategy, and scaling in-store + e-commerce into omnichannel — delivering an award-winning vending offering across pilot countries, revenue growth, sales training, though leadership.

As a Product Manager, managed the CleanWay product range; led the post-acquisition relaunch by streamlining the portfolio and business model, automating production/configuration/onboarding, refreshing the value proposition, and improving NPS — resulting in a simplified, integrated offering with ~30% production cost savings

As a Product Manager, designed and rolled out Mobile Onboarding services across 600+ Orange stores, ensuring a seamless omnichannel customer journey (web and mobile app). Applied design thinking, UX testing, and change management; delivered the ‘Data Transfer’ app, boosting satisfaction and driving +200% revenue growth with a +12pt NPS increase.

📌Context: Affinion International aimed to expand its service portfolio for the financial and retail sectors by introducing insurance and identity-theft offerings, with a focus on designing and localizing products for the French market. 📋Key Responsibilities as a Product Manager: Market localization: Adapted existing products for France (positioning, pricing, regulatory alignment). Use-case definition: Built business-driven use cases and value propositions for financial institutions and retailers. New product development & launch: Led the development and French launch of DataPal. Loyalty & engagement programs: Designed customizable loyalty and customer-engagement programs in partnership with tech innovators. Sales enablement & marketing assets: Created customer-facing and internal collateral to support go-to-market. 🏆Key Achievements: Localized and launched DataPal for the French market. Delivered a set of marketing materials that accelerated commercial conversations with financial and retail prospects.

📌Context: As a Product Manager, led the development of annual back-to-school product collections for a specialty retail brand, combining licensed content, consumer trends, and merchandising strategy. The role sat at the intersection of creative design, industrial production, and brand experience. 📋Key Responsibilities: • Product Development & Branding: Designed new products across multiple categories (stationery, bags, accessories), managing product identity, brand licensing, and individual item storytelling. • Portfolio & Production Management: Oversaw the full product lifecycle — from concept to shelf — including portfolio planning, manufacturing oversight, supplier relationships, and validation of primary samples. • Sourcing & Budgeting: Managed end-to-end production logistics including outsourcing across Asia and Europe, procurement, specification sheets, purchase orders, and marketing budgets. • Retail Activation: Developed retail merchandising strategies in close collaboration with the sales team, including training sessions and trade marketing initiatives. • Team Leadership: Directed cross-functional teams and supervised product designers to ensure timely, high-quality delivery. 🏆Key Achievements: • Successfully developed and launched 300+ products annually, including backpacks, pencil cases, notebooks, agendas, and more. • Collaborated with 7+ major licensed brands, such as Marvel, Keith Haring, PSG, OM, and All Blacks. • Oversaw a network of ~5 international outsourcing partners and local factories, ensuring both cost efficiency and production quality. • Secured nationwide retail distribution across both specialty and mass retail channels, in full alignment with the merchandising and sales strategy.

📌Context: Hachette Collections expanded its partwork activity in Eastern Europe (Russia, Ukraine, Belarus, Kazakhstan). ⛰️Challenge: As a Product Manager, set up local operations (structure, staffing), build partnerships with distributors and local service providers, and launch profitable products. 📋Key Responsibilities: Research & insights: Led qualitative research and customer focus groups; built P&L forecasts to guide ROI decisions. Product development & market fit: Developed/adapted/tested partwork collections; optimized development and operating costs. Localization: Tailored positioning, pricing, and regulatory compliance by country. Launch: Planned and executed local launches; drove continuous improvement post-launch. Performance management: Tracked sales, margin, stock, production, import/export, and KPIs; implemented corrective actions. Media planning: Built integrated 360° online/offline campaigns; analyzed ROI. Digital marketing & TV: Delivered product sites with agencies (UX, SEO, paid media, guidelines); managed TV advertising (brief, casting, rights, broadcaster specs). Partnerships & operations: Managed license holders, agencies, legal, and royalty reporting; oversaw production, logistics, customs, certification, distribution, and subscription flows. Team & stakeholders: Managed the Ukraine team; led briefings, training, and cross-functional coordination. Market entry strategy: Conducted competitive benchmarks, mapped opportunities, and managed key relationships. 🏆Key Achievements: New market penetration: Launched the Ukraine market; supported entry in Belarus and Kazakhstan. Product development: Delivered 10+ collections/year; led ~5 major launches annually based on customer insights. P&L ownership: Managed €5M+ annual revenue and a €200k+ marketing budget. Operating model: Established local structures and a partner ecosystem enabling sustained revenue.

📌Context: On the French market, Arval expanded its fuel-card portfolio with an entry-tier card in partnership with Leclerc. 🧗Challenge: Integrate this card alongside Shell and Total offerings while avoiding cannibalization of the existing range. 📋Key Responsibilities Product concept & business case: Defined target segments, value proposition, and pricing; modeled cannibalization risk and portfolio-mix impact. Partner coordination: Aligned with Leclerc on acceptance-network coverage, billing/settlement, and operational constraints. Positioning & messaging: Differentiated vs. Shell/Total cards; crafted use cases for cost-sensitive customers and highlighted fuel-station network coverage. Go-to-market execution: Planned and executed the launch; coordinated timelines and deliverables with Sales and Operations. Sales enablement: Produced one-pagers, decks, FAQs, and a cost simulator to support consultative selling. Performance & iteration: Set KPIs and ran post-launch reviews to optimize the offer. 🏆Key Achievements Launched the new entry-tier Leclerc fuel card in France. Delivered a complete marketing toolkit and cost simulator, accelerating ramp-up and de-risking cannibalization.

📌Context: Leader in oral care, 3M marketed its products in France through a dedicated sales team. ⛰️Challenge: Organize marketing campaigns and promotions without degrading brand reputation. 📋Key Responsibilities New product launches: Planned and executed launches to support regional sales. Promotional governance: Defined promotional guidelines and mechanics aligned with brand standards. Competitive & pricing analysis: Conducted competitor reviews and developed pricing strategies. Trade marketing & events: Organized trade fairs and coordinated special commercial initiatives. Sales enablement & CRM: Provided marketing support to the sales force and managed CRM activities. 🏆Key Achievements: Established and ran a quarterly promotion cadence without damaging brand image.

This Master's degree comprises 3 specialized certifications: Business Unit Management: Focusing on strategic business management, financial management, HR and leadership, supply chain management... Digital Marketing: Marketing Strategy, Strategic Planning, Embedded Marketing, Digital Customer Journeys, marketing funnel, SEO/SEM, advanced marketing analytics, growth marketing... Capstone Project: Marketing Strategy – Defining positioning and differentiation for companies during a post-M&A integration phase. Sales & Business Development: Market analysis, Business development, Strategic Sales Management, and effective sales team leadership. Capstone Project: Sales & Marketing Plan – Leveraging the Microsoft Marketplace as a distribution channel for a cybersecurity product. Professional Thesis: Cognitive Biases in Digital Product Development: Mitigating and Leveraging Biases to Build Better Products, the Better Way. Explore the outcomes and insights at www.behaviourproduct.com.

Managing Technological Innovation