Olga Kolomiiets

(Also acted in roles of Chief Marketing Officer | Head of Marketing | Marketing Director) As a marketing leader in the B2B IT SaaS sector, I provide strategic guidance to Tech and Software companies across international markets, delivering full-funnel marketing programs from brand positioning to lead generation and retention. My focus was on combining data-driven marketing analytics with deep customer insight to build scalable marketing strategies, improve conversion rate optimization, and drive measurable impact through Growth Marketing and Go-to-Market initiatives. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 ✔️ Macro Environment Analysis (External factors, Market trends, Pace of market changes etc) ✔️ Micro Environment Analysis (Market research, Intensity of competition, Competitor mapping, Competitor analysis, Consumer analysis etc) ✔️ Marketing Audit (Material and Non-material Resources of the company, Competitive Advantages, Services Portfolio Analysis, Brand Analysis) ✔️ Marketing Strategies and Market Segmentation (Growth Marketing strategies, Goals, Market segmentation, Brand positioning, Reputation & Trust, Go to Market approaches) ✔️ Marketing Mix (Product/Service, Price, Place, Physical evidence, People & Processes, Media Consumption, Promotion, Customer Journey Funnel, Implementation plan, Budget, KPIs) 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 ✔️ Build and scale a high-performing, cross-functional marketing team ✔️ Defining clear roles, responsibilities, and performance KPIs for team members ✔️ Mentoring, coaching, and supporting career development for team members ✔️ Hiring, onboarding, and team structure planning ✔️ Planning, stand-ups, retrospectives, and performance reviews 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ✔️ Implementing and refining marketing workflows, tools, and collaboration processes ✔️ Adoption of marketing automation, CRM, and analytics tools ✔️ Developing and improving campaign planning, execution, and reporting systems

Position in this B2B IT company combined Marketing Strategist and Marketing Executive roles. ✔️ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Developing and implementing comprehensive marketing strategy to drive business growth. ✔️ 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Leading the marketing team by coordinating marketing projects as a Marketing Director. Hiring, training, and evaluating team members' performance. ✔️ 𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Overseeing the marketing budget and ensuring cost-effectiveness in all marketing activities for Tech company. ✔️ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Conducting market research to identify trends, brand perceptions, and customer needs to inform Go-to-Market strategies and new service development. ✔️ 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Building brand reputation & trust and guiding all channels as a Marketing Advisor and strategist. ✔️ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Overseeing digital marketing strategies including SEO, PPC, email marketing, content creation, social media, and digital advertising with a focus on conversion rate optimization and performance metrics. ✔️ 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Using marketing analytics and campaign insights (traffic, conversion rates, CPL) to refine future strategies and accelerate Growth Marketing efforts. ✔️ 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Collaborating with other department heads to align marketing strategies with business goals. ✔️ 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Working closely with the new service development members to define marketing strategies for new services. ✔️ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Enhancing engagement and retention by mapping the customer journey and executing personalized marketing programs. ✔️ 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻: Ensuring all marketing practices adhere to industry standards and laws, including data protection laws.

As a Marketing Executive in a IT staffing environment, I owned the marketing engine from strategy to execution — building a scalable go-to-market and demand system across global B2B markets. 𝗦𝗰𝗼𝗽𝗲 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Acted as a Chief Marketing Officer for the direction, responsible for strategic alignment and day-to-day execution. ✔️ Built a cross-functional marketing team (processes, KPIs, routines). ✔️ Established a structured operating model: planning cadence, briefs, QA/approvals, documentation, and reporting. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 Operated as a CMO-level marketing strategist. ✔️ Developed and implemented the marketing strategy across website, SEO, content, outreach, referral sources, and paid acquisition. 𝗪𝗲𝗯𝘀𝗶𝘁𝗲, 𝗦𝗘𝗢 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗻𝗴𝗶𝗻𝗲 ✔️ Led website development and optimization (structure, UX/CRO, landing pages, conversion improvements). ✔️ Owned SEO as a core growth channel: technical SEO, content strategy, internal linking, on-page optimization, E-E-A-T signals. ✔️ Launched content production: service pages, expert articles, case studies mapped to the funnel. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 & 𝗧𝗿𝘂𝘀𝘁 ✔️ Built authority-building initiatives (placements, directories, communities). ✔️ Acted as a Reputation manager: trust signals, reputation factors, and brand consistency. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 ✔️ Created a reporting structure with funnel KPIs and channel dashboards (lead quality, conversion, SQL contribution). ✔️ Set up analytics tracking (GA4, Tag Manager). 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 ✔️ Conducted ongoing market and competitor research to refine positioning, messaging, and Go to Market priorities. 𝘖𝘶𝘵𝘤𝘰𝘮𝘦: a measurement-driven growth marketing engine combining SEO, content, outreach, and funnel optimization — aligned with the responsibilities of a Marketing Director, Head of Marketing, and marketing strategist in tech talents outstaffing services.

As a Marketing Executive overseeing full-funnel growth, I owned the full marketing engine end-to-end: from strategy to execution, building a scalable go-to-market and demand engine that drives qualified pipeline and brand authority across global B2B markets. 𝗦𝗰𝗼𝗽𝗲 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Acted as a Head of Marketing, responsible for strategic direction and day-to-day execution. ✔️ Built and led a multi-disciplinary Marketing Team (hiring, playbooks, KPIs, rituals). ✔️ Created the operating model: planning cadence, briefs, QA, approvals, and reporting. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 Operated as a Chief Marketing Officer, connecting high-level strategy with hands-on execution across channels. ✔️ Developed and implemented the marketing strategy across website, paid acquisition, referral sources, content, and outreach. ✔️ Drove website development (architecture, UX, CRO) and SEO (technical, content, internal linking, E-E-A-T). ✔️ Launched a content production engine (case studies, blogs, expert pieces, thought leadership) mapped to the funnel. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆, 𝗧𝗿𝘂𝘀𝘁 & 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 ✔️ Designed the authority channels plan (directories, review platforms, guest posts, podcasts, webinars). ✔️ Set up trust & reputation management (SERM process, review generation, response playbooks, brand guidelines). 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 ✔️ Established the reporting structure (channel dashboards, funnel KPIs, SQL/Revenue alignment). ✔️ Implemented analytics tracking (GA4, Tag Manager, conversions, events) and experimentation cadence. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 ✔️ Ran continuous market & competitor research to inform positioning, messaging, and new service hypotheses. 𝘖𝘶𝘵𝘤𝘰𝘮𝘦: a predictable, measurement-driven growth marketing system that compounds brand authority, organic visibility, and inbound pipeline — fully aligned with the responsibilities of a CMO, Marketing Strategist, and Marketing Director.

Business strategy Marketing strategy Business operations Website development Marketing strategy implementation OLK brand development OLK brand reputation, trust and authority.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗦𝗘𝗢 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 ✔️ Conducted niche research across various countries, identifying regional demand, competition, and monetization potential. ✔️ Performed in-depth competitor analysis to inform strategic positioning and uncover backlink, content, and keyword opportunities. ✔️ Developed and implemented custom SEO strategies tailored to specific markets, business models, and algorithm trends. 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ✔️ Led the creation of affiliate websites for SaaS products in collaboration with programmers, Web designers, SEO experts, and writers. ✔️ Built sites aligned with semantic structure, modern Google requirements (e.g., schema markup, core web vitals, clean code), and monetization strategies (e.g., ad blocks, pop-ups, affiliate placements). ✔️ Ensured all content and site architecture followed E-A-T (Expertise, Authoritativeness, Trustworthiness) principles to support long-term SEO growth. ✔️ Performed regular website audits, identifying issues across content, UX, and technical performance, followed by ongoing improvement cycles. 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗕𝗹𝗼𝗴 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀 (𝗣𝗕𝗡𝘀) ✔️ Identified and acquired expired or dropped domains with strong backlink profiles for PBN use. ✔️ Built and maintained WordPress-based PBN sites, ensuring a natural footprint and minimal detection risk. ✔️ Managed content creation and internal linking within PBNs to support target site authority and rankings.

𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 & 𝗕𝗿𝗮𝗻𝗱 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 ✔️ Developed and executed a bulk outreach strategy to acquire high-quality backlinks at scale. ✔️ Defined and managed the crowd-linking process, including platform selection, tracking, and quality assurance. ✔️ Created detailed guidelines for outreach and crowd donor selection to ensure relevance, authority, and compliance with SEO best practices. ✔️ Launched and managed Medium.com promotional campaigns to strengthen brand visibility and content reach. ✔️ Recovered lost backlinks and initiated link drops recovery campaigns, while continuously expanding the donor base. 𝗘-𝗔-𝗧 & 𝗚𝗼𝗼𝗴𝗹𝗲 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 ✔️ Regularly updated all project components in line with the latest Google Search Quality Evaluator Guidelines, focusing on: 🔹Brand awareness 🔹Online reputation 🔹Expertise, Authoritativeness, and Trustworthiness (E-A-T) ✔️ Implemented on-site and off-site strategies to align content and technical performance with these evolving standards. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 ✔️ Analyzing search intent, difficulty, and ROI potential. ✔️ Developed technical briefs for writers. 𝗨𝗫, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 ✔️ Designed and structured SEO-optimized landing pages, including mockups, wireframes, and content hierarchy. 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ✔️ Designed, built, and managed Private Blog Networks (PBNs) ensuring natural footprint. ✔️ Oversaw site speed improvements, including core web vitals optimization and server-side adjustments. ✔️ Improved CTR by enhancing snippets, meta descriptions, and structured data for better SERP visibility. ✔️ Created detailed technical specifications for developers, addressing schema markup, interlinking, canonicalization, mobile responsiveness, and crawlability.

𝗢𝗻-𝗣𝗮𝗴𝗲 & 𝗢𝗳𝗳-𝗣𝗮𝗴𝗲 𝗦𝗘𝗢 𝗳𝗼𝗿 𝗨𝗦-𝗕𝗮𝘀𝗲𝗱 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 ✔️ Conducted comprehensive site audits and resolved complex technical issues affecting performance, crawlability, and indexing. ✔️ Managed semantic core development and structured website architecture to align with target keywords and user intent. ✔️ Created content strategies focused on attracting high-intent traffic and generating leads through optimized landing pages and article clusters. ✔️ Led blogger outreach and link building campaigns to improve domain authority and organic rankings. ✔️ Executed interdomain redirects as part of consolidation and SEO recovery strategies. ✔️ Successfully removed Google penalties for thin/duplicate content and unnatural backlinks imposed in late 2015 and early 2016. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗞𝗗𝗣: 𝗕𝗼𝗼𝗸 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 & 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 ---> Company brand reputation and trust management. ✔️ Launched and marketed electronic and paperback books via Amazon Kindle Direct Publishing (KDP), including formatting, metadata optimization, and cover preparation. ✔️ Conducted market and competitor research to identify profitable niches and position titles effectively. ✔️ Configured and managed Sponsored Products ad campaigns, optimizing for ROI and visibility. ✔️ Collaborated with reviewers and early readers to build social proof and improve book rankings. 𝗖𝗵𝗶𝗻𝗮 𝗦𝗘𝗢 & 𝗣𝗣𝗖 (𝗕𝗮𝗶𝗱𝘂) ✔️ Executed an international SEO project targeting the Chinese market via the Baidu search engine. ✔️ Sourced and managed Chinese SEO contractors to handle local search optimization tasks, including content and link building. ✔️ Identified and partnered with local advertising agencies to launch and monitor Baidu PPC campaigns tailored to local user behaviour and regulations.

𝗢𝗻-𝗣𝗮𝗴𝗲 & 𝗢𝗳𝗳-𝗣𝗮𝗴𝗲 𝗦𝗘𝗢 𝗳𝗼𝗿 𝗨𝗸𝗿𝗮𝗶𝗻𝗶𝗮𝗻 𝗮𝗻𝗱 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 ✔️ Led full-cycle SEO (technical, on-page, off-page) for diverse projects. ✔️ Conducted SEO audits, implemented fixes, and developed long-term optimization strategies for traffic growth and visibility. ✔️ Launched new websites from scratch, handling everything from domain setup to SEO configuration and content structure. ✔️ Provided detailed technical tasks for developers, and oversaw the implementation of key changes. 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 & 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 ✔️ Managed backlinking campaigns using a wide array of platforms and methods: ✔️ Paid link platforms: Matomy, Gogetlinks, Rotapost, GetGoodLinks, Miralinks, Sape ✔️ Organic strategies: do-follow and no-follow backlinks in blog posts, forums, comments, user profiles, and niche communities ✔️ Monitored link quality and ensured natural anchor profiles to avoid penalties and boost domain authority. 𝗦𝗘𝗢 𝗧𝗼𝗼𝗹𝘀 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 ✔️ Regularly used tools including Google Analytics (GA), Google Search Console, Semrush, Ahrefs, Netpeak Spider, Netpeak Checker, SimilarWeb, DragonMetrics, and Keyword Planner for: 🔹 Keyword research 🔹 Competitor benchmarking 🔹 Site performance tracking 🔹 SERP visibility and backlink profile analysis ✔️ Set up and customized Google Analytics for multiple sites to track goals, events, and user behaviour.

𝗜𝗻𝘁𝗲𝗿𝗽𝗿𝗲𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻 ✔️ Provided simultaneous and consecutive interpretation between English and Russian during technical meetings, negotiations, and site visits in the gas and biogas industry. ✔️ Translated technical documents, contracts, safety instructions, and project specifications related to gas production, equipment, and operations. 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 & 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 ✔️ Supported communication between Russian-speaking engineers, managers, and local Thai/English-speaking teams. ✔️ Ensured accurate delivery of industry-specific terminology in the fields of gas processing, renewable energy, and industrial equipment. ✔️ Assisted in drafting bilingual correspondence, reports, and presentations. 𝗢𝗻-𝗦𝗶𝘁𝗲 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 ✔️ Accompanied engineers and managers to production sites, ensuring clear communication with local staff and contractors. ✔️ Facilitated training sessions and workshops by interpreting technical explanations, operational procedures, and safety guidelines.