Olena Piddubniak

Overseeing all of VAIOT's marketing initiatives and messaging, leading branding, demand generation, preparing multi-channel content strategies and market entry campaigns across different platforms to expand our global user base. Managed external freelancers and vendors, designed and executed, multichannel UGC campaigns, including community driven beta-test (e.g. AI Legal Assistant) resulting in 108% increase in engagement. Developed content strategy, collaborated with product & dev teams, translating technical AI into digestible user education across Medium blog, PR, video and internal guides. Led PR & digital marketing initiatives including educational blog posts, product tutorials, explainer videos and launch campaigns, KOLs partnerships, community building and beta tests to enhance user adoption.

Working in a fast-paced AI start-up environment, I designed and executed go-to-market strategies, and led end-to-end content production, leveraging unique value proposition, brand positioning, messaging framework and audience targeting. Developed and executed organic multi-channel campaigns prioritizing growth strategies, digital marketing and social media. Conducted market research & competitor benchmarking to inform future product and messaging strategies. Managed all external communication across social media channels, wrote scripts, email copy and landing page briefs to support product launch and brand storytelling. Successfully launched the beta AI app and implemented data insights achieving over 80% of customer satisfaction rate.

Established the company from the ground up and drove brand visibility through strategic marketing. The brand was recognized as top 5 of the best salons in Denmark by Danish Nail Awards (DNA) 2020. Developed and executed marketing campaigns focusing on digital marketing, SM, content marketing, local PR, events and advertising. Secured features with Danish influencers and grew leading position in the market. Leveraged data and analytics to guide the team, measure the effectiveness of campaigns and adjusted strategies accordingly. Identified customers’ needs and key trends, successfully designed and launched over 20 services.

Developed documents, guidelines, and onboarding materials to ensure operational consistency. Regularly implemented and coordinated effective brand messaging across website, PR and promotion, appropriate for a product/service and its target market. Expanded network of printed and online media partners in Europe (Poland, Germany, France, Italy, Spain, the UK).

Masters in Business Leadership by EdX University of Queensland focusing on effective leadership through self-insight, understanding the organisation, its people, and the environment. • Various leadership styles, personal leadership traits and tendencies • Strategies to deal with change, conflict and complex decision-making • Develop collaborative teams, engage and motivate people • Navigate the broader social and political issues impacting businesses

An international programme prioritising tuition in teams, group work and project work incorporating problem-solving cases. Throughout the course, I worked on strategic analysis of companies in B2C, B2B and B2G, their competitive situation and marketing in an international perspective. Focus area: • International Sales and Marketing • International Business Law • Strategic Marketing and Advertising • Digital Marketing • Economics • Leadership and Organisation • Supply Chain Management • Philosophy of Science

A practice-oriented business programme focusing on applied theory and problem-based learning. During the course of my education, I have worked on multiple real-life projects developed in cooperation with companies such as Carlsberg and Bang & Olufsen, among many others. Focus area: • International Marketing • Digital Marketing • Economics • Sales and Marketing Communication • Organisation and SCM • Business Law