Olena Kutsenko
Marketing Manager @ Сільпо
About
Accomplished Marketing Manager with 15 years of experience driving growth and brand awareness for international alcohol brands. Proven success in retail, HoReCa, and trade environments. Expertise in developing and executing marketing campaigns, managing product portfolios, and organizing impactful events. Extensive experience visiting wine producers across Europe, mainly Italy, enhancing product knowledge and fostering supplier relationships. Passionate about wine and spirits, with a strong track record of delivering engaging presentations and training programs.
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France
Supermarkets
Account Management, Networking, Media Relations, Marketing Event Planning, Sales Promotion, Promotional Marketing, Development Of Promotional Materials, Data Analysis, Event Management, Hospitality, Social Media Marketing, Sommelier, Wine Pairing, Wine Tasting, Food & Beverage, Copywriting, Wine & Spirits Industry, Wine Education, English, German
Experience

Marketing Manager of Own Import Goods (Alcohol) , "Silpo Food" company
Kyiv, Kyiv City, Ukraine
✓ Responsible for a case of own import alcohol for more than 300 stores around Ukraine (+300 brands of wine and +150 brands of liquors) ✓ Implementation of the marketing plan/budget. Responsibility for its implementation ✓ Created and managed ideas for promotion of products in various chains of communication ✓ Collaborate with media organizations and advertising agencies ✓ Brainstormed ideas for new campaigns ✓ Take part in organization alcohol festivals, wine and liquor tastings and other BTL events ✓ Development and implementation of SMM strategy ✓ Presentations and marketing programs to the sales team ✓ Data analysis from the marketing research team ✓ Interaction with the sales team

Wine Events, Educational Lecture for HoReCa
Personal project Soul Wine Events
Kyiv, Kyiv City, Ukraine

Barman-sommelier, Barmanager
"Vian", wine-bar
Kyiv, Kyiv City, Ukraine

Assistant of Manager of Key Clients (off-trade)
Vitis group, wine-trade company
Kyiv, Kyiv City, Ukraine
Olena Kutsenko's Contact Information
Phone
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