Sasha S.

Drove the full design lifecycle (0 to 1) for Advertising venture, which enabled restaurants to manage advertising campaigns across Google and Meta Ads directly within Toast in a few clicks. Developed the design strategy and user experience for the Benchmarking venture, providing restaurants with data-driven insights to improve performance.

- Navigated business, compliance, and operational requirements to elevate the onboarding user experience across 35 countries, demonstrating a keen ability to balance diverse needs. This led to a 46% increase in the registration completion rate and a 10% uplift in the first transaction rate. - Led the strategic improvement of the onboarding experience by orchestrating collaboration workshops with key stakeholders, conducting comprehensive usability testing, and directing the prioritization of the product roadmap. This strategic leadership resulted in a notable increase in the adoption of multiple products by new users.

- Designed and tested a modular activation component for web and mobile applications, supporting its execution. This boosted prepaid card activation by 27% and improved Google and Apple Pay usage. - Enhanced experience of banking product for small and medium-sized businesses. - Later focused on managing product registration and onboarding across different countries, with a focus on growth, experimentation, and merchant acquisition, while considering user and business needs

- Undertook the design and user-testing of the insurance results page's first iteration. The successful implementation of this design led to a 23% surge in conversions. - Contributed significantly to the strategizing sessions, dedicating 11 hours to collaborative workshops, aiming to develop Germany's most transparent, personalized, and efficient car insurance comparison portal (Joonko). - Led more than 40 hours of usability testing to ensure seamless user experience. - Conceptualized, designed, and prepared for the launch of a minimum lovable product for an AI-assisted tool that estimates car damage through photos, following comprehensive user testing.

- Led end-to-end IoT experience design, resulting in the successful creation of a design system that sped up prototyping and front-end development. This led to attracting a number of new customers during several demos, showcasing the effectiveness of the platform. - Handled problem definition through UX audit, competitor analysis, and persona creation, ideated solutions through team workshops, prototyped using various tools, conducted testing with teams and users, and wrote design documentation and specifications. - Orchestrated the design of an interface for an advanced visual programming language system for training AI that predicts machinery devices' failure. This crucial role significantly accelerated the adoption of our problem prediction software among professional users, thereby enabling them to identify and emphasize failure patterns with greater ease.

- Oversaw the entire production process, from design to delivery. - Handled product design, with a focus on creating backpacks, waist bags, and sacks. - Developed and implemented a social media marketing strategy to advertise our products. - Managed photo and video production, which was vital in effectively showcasing our products. - Took charge of website design to ensure an optimal user experience. - Directed the brand design to create a visual identity that appealed to our target audience.

- Designed and developed analytics products and reports, enhancing data-driven decision-making. - Took charge of marketing and advertisement design, increasing brand visibility. - Conducted comprehensive analysis of agricultural markets, driving strategic planning. - Created and presented slide decks providing market overviews, facilitating stakeholder understanding. - Conducted technical analysis training sessions for clients to enhance their ability to hedge market risks using stock market instruments. - Boosted sales of analytics products by 36% through delivering conference speeches, demonstrating effective public speaking and sales skills.