Oleksandra Kalchu

Leading brand strategies for De’Longhi and Nutribullet in Ukraine and Moldova, focused on growth and consumer engagement.

Volvo * Development of a local brand strategy of Volvo Brand and adaptation of it; * Annual / quarterly financial planning, budgeting, reporting in accordance with the brand and company strategy; * Development, planning and adaptation of marketing campaigns, PR campaigns and brand events; * Development of concepts of advertising and marketing materials; * Organizing of advertising and marketing actions (presentations, co-promos, briefings, etc.); * Organizing collaboration with media and opinion leaders; development of advertising and marketing strategy for regional implementation by dealers; control the advertising and marketing activities of dealers; * Searching for new channels of communication and instruments of brand promotion; work with sites: control the relevance of information; develop a strategy for working on social media and control the KPI. winner.ua

Caparol and Alpina | Sustainability of Caparol Ukraine * Market research (definition of consumers, market size, segmentation and competitors); * Product range management and life cycle; * Planning, coordination, marketing and control of production of the products; * Initiating of product improvement (recipes, packaging, labels) or initiating the creation of a new product; management of prices and margins for the relevant product range; * Close cooperation with the sales department as the first contact person for products and portfolio; * Processing complaints about a specific product in cooperation with the necessary interfaces; * Cooperation with the departments of marketing, research and development, international product management, product safety, production, procurement, legal and control departments; * Coordination of the company's activities within the principles of sustainable development to achieve the SDGs, non-financial reporting, cooperation with the UN Global Compact in Ukraine. caporal.ua alpina.ua

Caparol and Caparol Ukraine * Development and implementation of marketing communication instruments; * Participation in the development of marketing strategies; * Planning and implementation of PR and advertising projects; * Planning and implementation of brand communications in partnership projects; * Conducting of BTL events: event, promotions and incentives; cross-marketing activitie; development and placement of advertising in the media in all communication channels (ATL); development and implementation of content strategies for SMM; * Development and production of POSM for brand products; * Management of band information exchange with partners, control; * Planning, budgeting and cost control for advertising, marketing, PR; * Analytics of the effectiveness of marketing activities, campaigns, tracking of new channels, technologies and means of effective communication; * Development and implementation of internal corporate communications and events. caparol.ua

Emporio Armani, Armani Exchange, Marc O’Polo, Napapirji, Atelier de Courcelles * Development, localization and implementation of the brand marketing strategy for such international brands as Emporio Armani, Armani Exchange, Armani Jeans, Marc O'Polo, Napapijri, Atelier de Courcelles; * Creation of a system of effective brand marketing support for the brands; planning, organization and implementation of marketing and promotional activities for the brands (ATL, BTL, innovation media), evaluation of their effectiveness; * Planning of the marketing budgets for the brands; * Analyzing of internal and external environment, forecasting of situations in the market, expectation of consumers; * Searching and implementation of marketing trends into markeing strategy of the brands; PR and collaboration with opinion leaders. intertop.ua

77 restaurants all over Ukraine, incl. gourmet restaurants * Planning and implementation of marketing activities with the aim to attract visitors and increase sales; * Development of marketing plans, advertising and media strategy; * Development and implementation of PR strategy; * Managing of B2B Sales Department and coordination of sales process; * Managing of the work with corporate clients: document management – contracts, work with accounting documents, maintain of clients base, preparation of commercial offers; * Planning, development of mechanics of promo campaigns for co-brand projects; * Organizing execution of events on the territory of the restaurants; * Collaboration with partners and sponsors; * Media placement on the territory of the restaurants: forming commercial offers up to customers. usgh.com.ua

Official importer of such brands, as Lavazza, Aqua Panna, San Pellegrino, Althaus. * Coordination of the work of the office; * Organization of events for internal clients and for partners; * Creation of presentations, reports, managing of document flow; organization of business trips for company employees and partners; providing the translations. ascania.com.