Oleg Izmaylov

With over 20 years of experience driving revenue growth and market expansion, I excel at building data-driven marketing strategies that deliver measurable results - even in volatile economic conditions. My essential expertize is a blend of strategic vision, hands-on execution, and expertise in cutting-edge martech. Core competencies in marketing & marketing management: • Extensive successful experience in marketing leadership across High-Tech, IT, B2B, B2C, E-Commerce, and B2G sectors at leading multinational and Russian companies operating in Russia, CIS, and global markets. • UK master’s degree in marketing (with Distinction) – MSc in Global Marketing from The University of Liverpool (AACSB & EQUIS-accredited Management School). • Fluent in English (written and spoken), used daily in a professional setting. Expertise in: • Strong background in market & audience segmentation, SWOT analysis, benchmarking, brand positioning, and marketing strategy development. • Marketing organization leadership, innovation & knowledge management. • PR, GR, SERM. • Deep expertise in performance marketing and related tools: Google Ads & Merchant, Yandex Direct, Programmatic (Criteo, RTB House). • Hands-on experience with CRM systems (Bitrix24, MS CRM, 1C), end-to-end analytics (UIS/CoMagic, Roistat, Calltouch, MangoOffice), and ETL/BI tools (MS Power BI, Yandex Lens). • Implementation of advanced business process management frameworks in marketing (BSC, KPI, OKR, Performance & Project Management, HADI cycles, MVP). • Key Professional Achievements: •Successfully launched new business lines, brands, products, and services, expanding into highly technical and innovative markets. • Drove revenue and profit growth (15%–150% YoY) across companies. • Built and managed high-performing marketing teams (up to 50 employees) across 8 countries and 20+ offices. • Implemented advanced strategic planning, budgeting, product development, and analytics tools, optimizing online/offline campaigns, PR, and marketing initiatives. • Deep experience in market research (qualitative, field, desk, quantitative, CJM, CustDev), including international research projects for multinational corporations. • Proven success in marketplace marketing (Wildberries, Ozon, Yandex Market, Avito, Vse Instrumenty), increasing market share and sales. • Developed data-driven marketing performance systems, implementing end-to-end and business intelligence analytics. Optimized key metrics: CPL, CAC, LTV, ROI.