Ola Szaran

Ola Szaran

Head of Marketing @ Kinfolk

About

10+ years in senior roles, leading marketing for B2B and B2B2C SaaS companies, turning strategy into real business growth. My expertise spans brand, product, and demand generation marketing, driving awareness, demand, and pipeline conversion in competitive markets. From increasing market share by 40% in fintech to leading multi-channel campaigns that 2x lead conversion rates, I’ve built and executed strategies that deliver commercial impact. I’ve led major partnerships, built ABM programmes, optimised marketing funnels, and shaped go-to-market strategies that put the right message in front of the right decision-makers. I’ve worked across Fintech, SaaS, Edtech, and Media, helping businesses scale, reposition, and break into new markets (UK, EMEA, USA, Australia, NZ, South Africa). If you want to chat about scaling B2B SaaS marketing, fixing messy funnels, or why more B2B brands should embrace personality, let’s connect!

Country

United Kingdom

City

London

Industry

Financial Services

Skill

Director level, Professional Services, PMM, Customer Acquisition, Product Strategy, Proposition Development, Brand Building, Marketing Technology, Artificial Intelligence (AI), Event Marketing, Stakeholder Management, Internal & External Clients, Performance Metrics, Demand Generation, Campaign Strategies, Agile Methodologies, Brand Storytelling, New Marketing Channels, Growth Strategies, Microsoft Excel

Experience

Kinfolk

Head of Marketing

Kinfolk

LinkedIn
2026-1 - Present · 9 mos

London Area, United Kingdom

Kinfolk is an AI service desk for HR that autonomously handles employee requests and lifecycle programs with AI agents directly in Slack. By replacing fragmented tools and manual coordination, Kinfolk helps organizations scale operations, deliver more consistent employee support, and increase team capacity without adding headcount.

House of Shine

Fractional CMO

House of Shine

LinkedIn
2024-11 - Present · 1 yr 11 mos

A micro-agency designed to help startups and scale-ups launch GTM strategies and build marketing operations for revenue growth. We work with startups and scale-ups to help them grow through smart, focused marketing. With experience leading marketing across both B2B and B2B2C, I step in as a fractional CMO or hands-on marketing lead, whatever’s needed to move the business forward. We help founders and teams get clear on their positioning, build marketing strategies that actually support their goals, and make sure execution stays sharp and effective - to achieve desired growth metrics.

Homesearch

Fractional CMO

Homesearch

LinkedIn
2025-3 - 2026-1 · 11 mos

London Area, United Kingdom

Homesearch is UK’s leading PropTech platform designed to help estate agents secure more listings, unlock market insights, and turn existing contacts into new instructions. Our solutions enable you to prospect more effectively, nurture existing relationships, and convert opportunities into sales. We understand the daily challenges estate agents face, and our platform is built to give you the edge - whether that’s through smarter prospecting, more meaningful client engagement, or gaining an unbeatable understanding of your local market.

Unbiased

Fractional Marketing Consultant

Unbiased

LinkedIn
2025-3 - 2025-8 · 6 mos

Led the GTM and ABM work for an enterprise launch, using small, meaningful events and focused account outreach to open up new conversations and build real pipeline momentum.

Blackbullion

CMO

Blackbullion

LinkedIn
2021-1 - 2024-9 · 3 yrs 9 mos

London, Greater London, United Kingdom

Award-winning SaaS Fintech (B2B2C) supporting global businesses including Amazon, Nationwide, and King’s College London. *Led all marketing activities for an ecosystem of online SaaS solutions, products and apps across multiple verticals. *Developed and delivered a market-leading marketing strategy, turning the company into a category leader. *Shaped the SaaS proposition and organised product launches *Launched personal finance app on App Store and Google Store - achieving high ranking position in the app-store finance category.

Blackbullion

Head of Marketing

Blackbullion

LinkedIn
2018-6 - 2020-12 · 2 yrs 7 mos

London Area, United Kingdom

Blackbullion

Marketing Manager

Blackbullion

LinkedIn
2016-2 - 2018-5 · 2 yrs 4 mos

London Area, United Kingdom

Fling - See the World

Head of Product Marketing

Fling - See the World

LinkedIn
2013-11 - 2016-2 · 2 yrs 4 mos

London Area, United Kingdom

Key Achievements Fling App: Led marketing efforts to acquire 4.5M+ users worldwide, achieving a top 2 ranking in the App Store across multiple markets, including the UK, Sweden, Netherlands, and India. Unii App: Captured 10% of the UK student market, ranked among the top 20 free social apps in the UK, and became a leading platform at six major UK universities. UniiCard: Spearheaded a successful partnership with a leading pre-paid card provider to develop and launch a new student payment card.

PubliGroupe

Marketing Manager EMEA

PubliGroupe

LinkedIn
2011-7 - 2013-10 · 2 yrs 4 mos

London, United Kingdom

International media sales company, offering advertising customers simplified and centralised access to the most prestigious media worldwide. KEY ACHIEVEMENTS As Marketing Manager, Europe I was responsible for the management of all marketing activity across 8 European countries, the Middle East and the US. I created an internal ‘Global Knowledge Database’ – a platform for centralised market research and sales tools management that improved response rate to sales enquiries from 7 days down to 1 day for at least 85% inbound enquiries.

Traffik

Account Executive & Supervisor Brand Ambassador

Traffik

LinkedIn
2009-2 - 2011-3 · 2 yrs 2 mos

Sydney, Australia

At Traffik, we humanise brands so people can discover, explore and get to know them.

NLP- Internet Bookshop

Customer Relations Officer

NLP- Internet Bookshop

2007-5 - 2008-12 · 1 yr 8 mos

Warsaw Area, Poland

•Boosted sales by 20% in one year through development and implementation of direct marketing campaign. •Responding to customer phone and e-mail enquiries. •Developing company sponsorship strategy. •Composing marketing materials, e.g. e-newsletters and pamphlets. •Liaising with distributors, general admin duties, website maintenance.

Gap

Visual Merchandising Manager/ Sales Associate

Gap

LinkedIn
2005-4 - 2007-2 · 1 yr 11 mos

Las Vegas, Nevada Area

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands.

Education

Poznan University of Economics And Business

Poznan University of Economics And Business

LinkedIn

Product and Brand Management

2000 - 2006 · 6 yrs

Thesis: Nivea’s innovative marketing strategy based on the successful ‘Beauty is...’ campaign.

Poznan University of Economics And Business

Poznan University of Economics And Business

LinkedIn

Marketing

Ola Szaran's Contact Information

Email

******@***.com

Phone

(**) *** ****

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