Ola Szaran
Head of Marketing @ Kinfolk
About
10+ years in senior roles, leading marketing for B2B and B2B2C SaaS companies, turning strategy into real business growth. My expertise spans brand, product, and demand generation marketing, driving awareness, demand, and pipeline conversion in competitive markets. From increasing market share by 40% in fintech to leading multi-channel campaigns that 2x lead conversion rates, I’ve built and executed strategies that deliver commercial impact. I’ve led major partnerships, built ABM programmes, optimised marketing funnels, and shaped go-to-market strategies that put the right message in front of the right decision-makers. I’ve worked across Fintech, SaaS, Edtech, and Media, helping businesses scale, reposition, and break into new markets (UK, EMEA, USA, Australia, NZ, South Africa). If you want to chat about scaling B2B SaaS marketing, fixing messy funnels, or why more B2B brands should embrace personality, let’s connect!
United Kingdom
London
Financial Services
Director level, Professional Services, PMM, Customer Acquisition, Product Strategy, Proposition Development, Brand Building, Marketing Technology, Artificial Intelligence (AI), Event Marketing, Stakeholder Management, Internal & External Clients, Performance Metrics, Demand Generation, Campaign Strategies, Agile Methodologies, Brand Storytelling, New Marketing Channels, Growth Strategies, Microsoft Excel
Experience

Head of Marketing
London Area, United Kingdom
Kinfolk is an AI service desk for HR that autonomously handles employee requests and lifecycle programs with AI agents directly in Slack. By replacing fragmented tools and manual coordination, Kinfolk helps organizations scale operations, deliver more consistent employee support, and increase team capacity without adding headcount.

Fractional CMO
A micro-agency designed to help startups and scale-ups launch GTM strategies and build marketing operations for revenue growth. We work with startups and scale-ups to help them grow through smart, focused marketing. With experience leading marketing across both B2B and B2B2C, I step in as a fractional CMO or hands-on marketing lead, whatever’s needed to move the business forward. We help founders and teams get clear on their positioning, build marketing strategies that actually support their goals, and make sure execution stays sharp and effective - to achieve desired growth metrics.

Fractional CMO
London Area, United Kingdom
Homesearch is UK’s leading PropTech platform designed to help estate agents secure more listings, unlock market insights, and turn existing contacts into new instructions. Our solutions enable you to prospect more effectively, nurture existing relationships, and convert opportunities into sales. We understand the daily challenges estate agents face, and our platform is built to give you the edge - whether that’s through smarter prospecting, more meaningful client engagement, or gaining an unbeatable understanding of your local market.

CMO
London, Greater London, United Kingdom
Award-winning SaaS Fintech (B2B2C) supporting global businesses including Amazon, Nationwide, and King’s College London. *Led all marketing activities for an ecosystem of online SaaS solutions, products and apps across multiple verticals. *Developed and delivered a market-leading marketing strategy, turning the company into a category leader. *Shaped the SaaS proposition and organised product launches *Launched personal finance app on App Store and Google Store - achieving high ranking position in the app-store finance category.

Head of Product Marketing
London Area, United Kingdom
Key Achievements Fling App: Led marketing efforts to acquire 4.5M+ users worldwide, achieving a top 2 ranking in the App Store across multiple markets, including the UK, Sweden, Netherlands, and India. Unii App: Captured 10% of the UK student market, ranked among the top 20 free social apps in the UK, and became a leading platform at six major UK universities. UniiCard: Spearheaded a successful partnership with a leading pre-paid card provider to develop and launch a new student payment card.

Marketing Manager EMEA
London, United Kingdom
International media sales company, offering advertising customers simplified and centralised access to the most prestigious media worldwide. KEY ACHIEVEMENTS As Marketing Manager, Europe I was responsible for the management of all marketing activity across 8 European countries, the Middle East and the US. I created an internal ‘Global Knowledge Database’ – a platform for centralised market research and sales tools management that improved response rate to sales enquiries from 7 days down to 1 day for at least 85% inbound enquiries.

Customer Relations Officer
NLP- Internet Bookshop
Warsaw Area, Poland
•Boosted sales by 20% in one year through development and implementation of direct marketing campaign. •Responding to customer phone and e-mail enquiries. •Developing company sponsorship strategy. •Composing marketing materials, e.g. e-newsletters and pamphlets. •Liaising with distributors, general admin duties, website maintenance.

Visual Merchandising Manager/ Sales Associate
Las Vegas, Nevada Area
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands.
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