Jessé Silva de Oliveira

Responsible for generating new demand across all marketing channels, including events, paid media, content syndication, outbound, ABM, and more. Leading the BDR team. Owner of HubSpot and all CRM initiatives. Currently developing a go-to-market (GTM) strategy to position Teravision as one of the leading product and software partners in the U.S. market.

- Led Growth and SDR teams. - Responsible for demand generation for Zebra and over 40% of Proseftur via Inbound Marketing. - Managed all marketing assets for Proseftur and Zebra (branding, partners, martech, etc.). - Led the holding company's rebranding project for simplified brand architecture and stronger market positioning. - Planned and managed the Marketing Budget.

- Analyzed all marketing channels to identify existing and potential growth opportunities. - Conducted a deep-dive analysis of Zebra to define next steps focused on content marketing, PR, and co-marketing for awareness and education. Key responsibilities: - Comprehensive marketing and business analysis. - Growth planning based on deep-dive analysis. - Hypothesis testing and validation. - Managed Growth backlog and experiments. - Defined Martech Stack for Inbound Marketing and Growth strategies. - Integrated SendPulse with CRM Bitrix24. - Planned and implemented AE + AARRR funnel with business model adaptations. - New tags via Google Tag Manager and events via Google Analytics. - Created landing pages with Elementor + WordPress. - Managed paid traffic campaigns (Facebook Ads, Google Ads, LinkedIn Ads).

- Responsible for demand generation via Growth Marketing for the whole group, composed of four business units. Achieved +169% YoY growth in demand generation and conversion. - Led all marketing assets of the group (branding, partners, martech, etc.). Led the holding company's rebranding project to simplify brand architecture, achieving stronger market positioning, better alignment with our targetaudience, and streamlined communication operations. - Planned and managed the Marketing Budget, considering headcount, development, tools and platforms, media, etc. - Made marketing channels represent ~70% of new revenue acquired per month.

Milestone: 12MM in SQL - H22020 + H1H22021 Responsible for managing the entire marketing area of the company (demand generation, qualification, nurturing, events, partnerships, etc.), also assisting in the implementation of the SDR and CS departments, and actively contributing to the creation of training programs and company training regulations. I was responsible for the final implementation of Dynamics 365 and continued to manage ongoing system adjustments. With the creation of the SDR department, we implemented Spotter, the fastest- growing software for complex prospecting in Latin America. I was also responsible for overseeing the system and continuously improving it. Due to my primary role in the company and cooperation with other departments, I have contributed to (and even orchestrated) various broad strategies for the company's transformation. In the final stage of my tenure at the company, I led the migration from RD Station to ActiveCampaign, seeking more possibilities for ABM and CRM strategies, as the system already had native integration with Dynamics 365. In parallel, I also integrated Totango (a Customer Success platform) with Dynamics 365.

The previous role now continues with additional responsibilities, such as planning, organizing, and executing events, as well as managing the company’s internal and external marketing. - Planning Inbound Campaigns. - Planning Outbound Campaigns. - Planning Endomarketing Campaigns and Actions in collaboration with HR and - Personnel Department. - Website management, supervising its maintenance with partners. - Interface with marketing partners. - Analysis of digital channels such as RD Station, Google Ads, Google Analytics, and Facebook Ads. - Management of the partnership with RD Station. - Strategic planning for prospecting and customer relationship management. - Planning the structure of the SDR department, including acquiring tools, - training employees, and establishing processes with the company’s board. - Responsible for creating an Internal Incentive Program for the company, establishing rewards for the sales team’s three main activities (prospecting, - Relationship building, and sales) to encourage better performance in GTM targets. - Active and direct participation in organizational scope planning, handling the reformulation and/or establishment of the company’s core concepts and objectives. - Direct contact with various GTM partners to align partnership goals and objectives per quarter with revenue and/or profitability KPIs, as well as marketing actions for demand generation. - Responsible for managing two people in the marketing department plus an external partner, overseeing copywriting, landing page creation, website implementations, email marketing, marketing automation, social media, and other actions directly or indirectly related to marketing.

Involvement in the planning and execution of marketing efforts for go-to-market brands, assisting with events (including internal marketing), campaigns, and the creation of graphic materials, whether printed or for online media use.