Omar Hashem

• Steer the group’s marketing strategy for 7 diverse concepts including sports retail, home decoration and construction & fit out including 11 adidas stores, 13 Sports Corner stores, 4 Rasen Sports stores, Matrix Fitness franchise, Li-Ning franchise, Madame Coco franchise, Design Hub and ID Design • Develop and deploy the omnichannel marketing calendar for each concept – plan and monitor budgets, roll out communications campaigns and manage sponsorships to boost instore traffic and elevate brand awareness • Lead a high-performing team of 10 Senior Directors and Managers across concept, design, digital, content and events – restructured and transformed the department by fostering a cohesive environment that encourages creativity, efficiency, trust and mutual respect, resulting in restored credibility and improved productivity • Reduced structure costs by 25% and communication costs by 45% all the while achieving continuous growth in traffic to stores – implemented strategic changes including revamping sponsorships and influencer partnerships, optimizing resource management and eliminating outsourced dependencies by introducing creative ideation and production capabilities in-house • Build and strengthen long-term partnerships with internal and external stakeholders – including cross-functional group heads, sponsors, media providers, government and semi-government entities. Establish trust-based relationships by providing research-backed advice, delivering tailormade communications solutions and achieving objectives

• Manage a multi-million dollar commercial real-estate portfolio for Qatar’s largest multi-brand sports retailer - promoted to oversee the strategic planning, commercial target setting and portfolio development for 9 concepts across 40+ locations • Actively managed brand-wise trade unit portfolio planning – proactively pursuing rent reductions, proposed lease renewals or termination recommendations, aligning store performance with budgetary targets • Evaluated location expansion opportunities – implemented comprehensive brand-wise strategic portfolio planning; combining historical trend analysis, demographic analysis, store, and financial performance indicators into a revenue prediction model • Lead portfolio risk management – including optimizing the retail mix and pricing strategies • Manage brand commercial relationships with global brands (WHOOP, Li-Ning, On-Running, New Balance, Matrix Fitness, Under Armour, Saucony) – built trust-based relationships with regional key account managers and led strategic negotiations • Significantly increased marketing budget in FOC media allocation – collaborated with commercial real estate asset managers (Leasing Managers) and media buying agencies, reviewed marketing team proposals and amended asset selection to increase visibility • Streamline interdepartmental operations by guiding cross-functional teams - ensuring collaboration between retail, product planning, marketing and operations to achieve campaign targets, product launches and organizational objectives • Improved strategic business steering and cross-functional transparency - designed and implemented a unified dashboard integrating department-specific KPIs to provide a comprehensive business overview and derive actionable insights • Increased store traffic and sales – developed and implemented a trade area communication strategy in collaboration with Marketing

• Managed the FIFA World Cup Qatar 2022 retail merchandising units' retail activation project, generating multi-million dollar revenue – grew retail presence to support country-wide OLP sales, led stakeholder communications and directed end-to-end logistics (location selection, temporary lease agreement negotiation/ deal brokering, unit development & deployment) • Improved strategic decision-making and planning – reviewed and overhauled the business analysis system, integrating financial and performance indicators to model performance and project brand investment • Enabled informed critical investment decisions – evaluated business potential of strategic partnerships and new ventures using a comprehensive decision-making framework, consisting of feasibility studies and data modelling • Drove customer engagement and retention for the Sports Retail division – designed and deployed a customer loyalty program for the sports division and improved market intelligence reporting

• Led the entire business setup for this casual dining restaurant with a 117-seat capacity - including feasibility studies, concept & menu development, location scouting, architectural planning, staff & chef recruitment, ensuring a solid foundation for operations • Developed and implemented comprehensive financial strategies - including cost sheets, accounting, P&L management, budgeting and securing bank loans, resulting in efficient financial oversight and profitability • Increased brand visibility and customer acquisition - negotiated favorable lease agreements and established partnerships with popular platforms like Entertainer and Talabat • Managed a team of 22 staff – oversaw all aspects of HR, payroll and accommodation arrangements • Directed the financial management and strategic growth initiatives, post-set up – improved business performance by deriving and analyzing key performance metrics

• Developed a compelling market positioning strategy for this logistics solutions startup - conducted extensive competitor benchmarking analysis, establishing Ogro’s value proposition as a leader in cost-effective last-mile delivery solutions • Increased user adoption – implemented targeted vendor selection and deployed centralized delivery hubs with smart locker placements to maximize vendor and end-user convenience and cost savings • Enhanced organizational financial planning and decision-making capabilities – conducted feasibility studies, financial modeling and data analysis to support strategic initiatives

• Taught 3 in-person classes per day to 90 high school students (Grade 7) – part of the TFA initiative to better the quality of education in Qatar’s public school system by reinvesting young talent into public schools • Significantly enhanced student performance – developed engaging and interactive teaching methods, resulting in the highest improvement in exam scores • Designed cross-sectional impact evaluation surveys - including demographic, performance and mindset questionnaires and performed data cleansing and econometric analysis on large datasets, to assess program effectiveness on treatment groups • Developed strong people skills to engage and influence diverse personalities – successfully fostered a positive learning environment and uplifted student engagement