Oğuzhan Zengin
Marketing & Digital Business Development Specialist @ Mapfre
About
Bringing together diverse experience in marketing, business development, category management, sales operations, and sectoral analysis, I am an analytical and results-driven professional. I excel at optimizing business processes through data-driven strategic decisions. My rapid adaptability and a strong drive for continuous learning allow me to thrive and contribute effectively in dynamic settings.
Türkiye
Istanbul
Insurance
Sorun Çözme, Strateji, Dijital Strateji, Ekonomi, Nümerik Analiz, Sözlü İletişim, Sunumlar, Proje Yönetimi, Ayrıntılara Önem Verme, Araştırma Projeleri, İş Geliştirme, Fizibilite Çalışmaları, Finans, İngilizce, Stratejik Planlama, Analitik Beceriler, Ekip Liderliği, Ekip Çalışması, R Programlama, AutoCAD
Experience

Marketing & Digital Business Development Associate Specialist
İstanbul, Türkiye
- Preparation of analysis reports based on monthly and quarterly published financial figures of companies in the insurance industry and creation of competitor analysis reports based on these figures. - Customizing and interpreting analysis reports on a branch-based basis and presenting reports to senior management. - Carrying out communication processes and conducting B2B campaign analyzes during the process of various B2B campaign planning. - Maintaining communication processes by monitoring the B2B campaign during ongoing campaign processes, reporting the campaigns and taking different actions when necessary. - Planning and carrying out organizations and actions that will increase the satisfaction and encouragement of our agencies - Conducting social media competitor analysis studies and taking action against negative customer comments from social media. - Monitoring the processes regarding the blog content on the website, ensuring controls and managing the processes with the blog agency. - Editing the Meta Descriptions of our website by SEO and taking the pages live - Checking the processes of preparing the posts to be shared on social media by the agency on a monthly basis and taking the necessary actions to prepare the posts to be shared and monitoring the processes. - Managing the communication processes with the agency regarding the creation of advertising B2B campaigns on social media for shared posts, creating advertising campaigns for posts on social media and monitoring the processes.

Competition and Strategic Analysis Intern
İstanbul, Türkiye
- Conducting trend analysis of department-based breakthroughs and investments of global companies in the world and preparing project processes by giving feedback to Sales & Marketing, Human Resources and Information Technologies departments. - Conducting a trend analysis study that is presented to senior management by examining the investments and breakthroughs made by global companies operating in the sectors of interest. - Taking part in the focus study prepared every month, where monthly developments in China, USA, Europe, Russia and Turkey are prepared in the sectors of interest. - Taking part in the focus study, which is prepared every month in which the monthly developments in the relevant sectors in China, USA, Europe, Russia and Turkey are prepared, the stock performances of the competitors are examined, and news such as investments or innovations in the glass sector are followed and presented. - Carrying out the "Mining Chemicals" project by conducting research on new business areas. Conducting market research of the sector, closely examining the laws of the prominent countries, conducting competition research of the sector with Porter Five Forces analysis, examining the financials, annual reports, established partnerships, regions where they produce and production capacities of the major players in the sector, examining the enterprises of the relevant sector, examining the input Comparing profitability and risk analysis with given sectors and providing output to senior management.

Category Management Intern
İstanbul, Türkiye
- Purchasing products from suppliers for the Business and Home Care category. - Taking part in arranging the product range and taking actions to increase the profit margin. - Making price transitions with suppliers. - Conducting competitive analysis in the sector for price transitions and examining the reasons for price increases. - Participating in planning and performing the purchasing, price positioning, and sales activities of the automotive seasonal project. - Participating in planning and executing purchasing, price positioning, and sales activities of the Christmas packaging products project.

Sales Analysis and Reporting Assistant
İstanbul, Türkiye
- Carrying out route optimization studies and offering store structuring suggestions during store visits for regional managers and sales operation managers to reduce fuel costs. - Preparing daily, weekly, and monthly sales reports by converting them to Excel format via SAP BW. - Performing daily and monthly sales target work based on store-based, regional manager, and sales operation manager. - Creating store-based main product group and sub-product group sales performance reports. - Analyzing store and product-based sales reports.

Business Analyst Intern
İstanbul, Türkiye
- Learning the requirements of the concept of business analytics. - Working with Agile working methodology. - Making research and presentations to managers by conducting research on Agile and Waterfall working methodologies. - Working with the programming team to take part in responding to customers' requests on the Garanti BBVA private pension page.

Sınırsız Yetenek Intern
İstanbul, Türkiye
- Learning the sales and marketing activities in the telecommunication sector. - Receiving training on Sales and Marketing studies. - Creation of project ideas for the purpose of making the company online and on campus to reach university students.

Parttime Employee
İstanbul, Türkiye
- Taking part in the planning and management processes of the organizations held at Zorlu PSM. - Taking part in the planning and management processes of the organizations held at Ülker Sports Arena and Sinan Erdem Sports Hall.
Oğuzhan Zengin's Contact Information
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