Odufuwa Adedamola Olamide

FUNCTION: • Managed all Business Development Activities, in the North Central Region of Nigeria (-Abuja, Nasarawa, Kogi, Benue, Plateau, Niger States) Distributor Management, Modern Trade & General Trade Sales, New Product Launch and distribution, Secondary Sales Team Management and Capability Development, Supply Chain, forecasts, Budgets and financials. • Business Executions and Joint Business Plans with Modern Trade and Key General Trade Partners, Instore & InMarket Executions, Collaborating for Premium Marketing Executions, Business Expansion Projects into New Territories. • Providing solutions and making business decisions to ensure business growth. NOTABLE MILESTONES:  Grew the region’s business volume by 26% and value by 95% as at EOY 2024 (2nd highest growth pan Nigeria).  Achieved averagely 93% success rate in monthly forecast achievement with double digit growths monthly.  Successful expansion project into 3 new areas and grew the businesses there by over 150%.  Highest achievement pan Nigeria of all other sales fundamentals KPIs.  Recorded business growth of Volumes at 30% and Value at 46% as at EOY 2025  Achieved 97% of the Full Year plan  Region won 2 of the Awards of the 4 major KPIs measures by the company in 2025 with Team members bagging several awards too  Increased capability among team that earned promotion of sales reps into ASMs and Scope expansion for a junior colleague.  Highest Growing region (Volume and Value) again in 1st Quarter of 2026 with the region emerging the top on all 4 major KPIs measured (Volume, Value, Top10 - Distribution, Trax - Measure of InMarket Execution)

NOTABLE ACHIEVEMENTS • Grew the territory business volume by 19% by EOY in the first 9months. • Territory emerged 3rd highest growth Pan Nigeria by the end of my 2nd Year. • Achieved an average 96% success rate in monthly forecast achievement with double-digit growths monthly. • Increased Secondary Sales coverage by over 30% with month-on-month success on all coverage parameters. • Increased Numerical Distribution of NPDs and existing SKUs from 39% to 86% in 9 months. • Flawless execution of all Promotions, Activations and NPD launches in territory with huge success rates measured by increased off-take FUNCTIONS • Fully in charge of the Route to Market Activities and related personnel: Sales Territory Managers, Open Market sales Reps and Van Sales Reps. • Full Accountability for primary and secondary sales in my territory • Managing Accounts with turnover in Excess of N6 Billion Annually, and implementing credit policy, Distributor Assessment, Profiling and Credit Management • Cross-functional Relationship: Logistics, Transport, Finance (AR and Treasury), planning and Marketing. • Manage day-to-day sales operations of the Territory including all assets and Vehicles for secondary sales. • Making Data-driven decisions with the help of tools like Sales Force Automation, Power BI etc. • Manage Sales Area costs in line with company policies. • Identify skills competency gaps in the team and close the gaps via training and coaching. • Monitor and analyze Distributors' performance and implement Joint Business Plan to grow their Business. • Monitor and review territory performance by Territory Managers/Customer/Category/Brand/SKU to ensure 100% coverage of the Territory. • Monitor and ensure price compliance in the Territory. • Drive a motivated sales team by implementing a special incentive scheme as well as applying appropriate sanctions for non-compliance. • Interviewed and recruited high-performing staff, adding value, motivation, and drive to existing sales teams.

• Responsible for implementing the company’s route to market and strategies in all of the South & East Region, Nigeria. • Coordinate In-Market Execution (IMEX) activities (Secondary Sales Database/Analysis and Activations): trackers, reports and evaluation tools. • Capability lead for sales force automation data capturing and perfect store execution in the Go-to-Market Strategy for Promasidor • Responsible for the development, training and deployment of the company's Sales Force Automation strategies and devices in the assigned region Successfully Deployed the Company's SFA devices and Tools and trained all Users in my territory single-handedly • Member of Strategy Team responsible for the design of Sales and Go to Market strategies/models for various markets across Nigeria, with efficient go-to-market execution supported on customer/channel segmentation. • Coach, train and develop STC, Distributors, STE, TME, VSR, MSR and MIT on agreed commercial skills and practice (embed the culture of excellence in executing merchandising as an essential enabler to win at retail) • Directly in charge of the entire Secondary Sales Force in the South/East Central Region of Nigeria, and ensuring Sales Targets are met through Secondary redistribution • Generate reports that track Outlet Effective Coverage, SKU/Brand Distribution (Numeric and Weighted), Price Compliance, Product Quality, and Visibility, Outlet Activation Standards, and Depletion Trends. • Successfully executed all regional BTL activities directly with the Sales Team/Indirectly partnering with agencies and always recorded over 100% success and increase in sales while using about 90% resources most times • Championed Direct to Consumer promotions and sales strategies that led to a 152% achievement vs Forecast on a Dairy and Cereal brand that barely did 60% • Provided activation and merchandising strategies by channel, category and customer including the development of Point of Purchase materials for the region.

Detailing Quality Nutritional Products to Health Care Professionals across all Health Care Facilities in the South-South and South-Eastern part of Nigeria. Cordination/Supervision of the Brand, its marketing activities and the brand's sales team in the territory.

Detailing Quality Pharmaceuticals to Hospitals, Doctors and Pharmacists. Product Sales, Cash Collections, Market Surveys and Reports for all of Ogun State.

Analysis of collected environmental samples/Data to ascertain compliance to environmental standards and laws and safety to human, using analytical instruments including the Spectrophotometer and the AAS. Constant monitoring of The Lagos State Environment.

In charge of detailing of all pharmaceutical products to Doctors and Pharmacists in hospitals and Pharmacy shops in all Ogun State. Also in charge of clinical meetings, drug presentation and demonstrations.

In View

Certificate of Completion of continuing professional education units from Cornell NutritionWorks.