Olesya Drokina

Leading Motion’s largest growth channel (Meta), driving 8-figure annual paid spend through creative performance. - Scale and direction of the company’s primary acquisition engine - Shape creative strategy and experimentation in collaboration with Growth team - Built and run an elite creative team (hiring, training, promotions) - Built high-output UGC + static pipelines that increased winner volume and lowered CAC - Design partner to AI tooling companies used to accelerate production

- Created the first scalable UGC and static testing engine - Directly supported the ramp into multi-million monthly Meta spend - Introduced AI-assisted production workflows - Helped define Motion’s early high-impact ad style

Founder and growth advisor building acquisition-focused content systems for scaling brands. - Growth strategy for paid social platforms - High-performing ad creative systems - In-house team training and enablement - Organic + paid content frameworks - Audience-first content for demand creation

Led the agency’s entire creative department across UGC, Statics, and Editing - Oversaw three production verticals responsible for concepting, creation, and post-production of ads - Operated at leadership level alongside Heads of Paid Growth and Influencers - Direct report to COO; worked closely with founders on creative operations and scaling - Accountable for output quality, velocity, and team performance across all creative streams

· Led a team of 7 people · Onboarded and trained new talent · Creative strategy and innovation · Project management · Client management and relationship building · Created internal systems and processes · Led innovation and experimentation

- Created high performing ad frameworks - For every client I worked with, I reduced their target CPA by at least 50% - Figured out how to make TikTok work for clients who didn’t believe it could work for their product or service - Led experiments and innovation

· Developed branding and marketing strategies for: - Personal brands - Startups - E-commerce brands · Market research and positioning · Established online presence and created lead magnets · Social media marketing · Digital marketing consulting and team training · Content creation training

ResLife 2.0 SaaS company. Worked with universities to streamline workflows and improve UX. - Led the marketing department to build an online brand presence and attract universities - Worked closely with sales processes - Developed an algorithm based on the Big Five personality traits to match students