Odion Aleobua

• Founded Creato Urban (formerly Modion Communications), a strategic communications and Public Relations consulting firm with a strong African footprint. • Developed innovative strategies for storytelling, reputation leadership, and brand-building solutions. • Led a diverse team to deliver impactful digital solutions tailored to various industries.

Modion Communications is a 360 degrees boutique strategic and marketing communications consultancy with service offerings in public relations, brand development, marketing activations, media engagement, crisis communications, financial PR, investors’ relations Support, event management, digital marketing and media publishing. • Responsible for providing the Agency's overall strategic leadership and portfolio growth • Guided the Agency to an accelerated portfolio expansion across the oil & gas, finance, tech, mobility, aviation, renewable energy, media, fintech, governance and policy spaces; working on briefs from local and international brands • Led the Agency to become the first Nigerian PR agency to win the highly coveted PLATINUM SABRE Award Africa on the back of a back-to-back winning of three DIAMOND SABRE in two years • Led to the Agency to emerge "Young PR Agency of the Year", just a year after launch

Insurance Meets Tech (IMT) stems from a pressing need to revive West Africa’s Insurance market by advancing conversations around digitisation, disruptive innovation and contextual strategies. This disruptive discourse will chart how to leverage tech to deepen insurance penetration.

• Responsible for the overall corporate communications direction of the Group • Planning and execution of reputation and issues management • Planning and execution of marketing communications strategy aimed at deepening market penetration for Forte Oil products • Planning and execution of media relations strategy for both traditional and new media platforms • Planning and execution of social media and digital marketing • Planning and execution of internal communications and Employee engagement strategy Milestones: • Successfully executed rebranding strategies from AP to Forte Oil • Created strong emotional connection with the brand and its customers through the remake of the company’s 1980s animated lubes TVC hit, whilst leveraging the advert to communicate the company’s name change from African Petroleum to Forte Oil • Re-launched the company’s receding lubricant brands (Super Visco, Visco 2000 etc) direct to the market Influencer Group through experiential engagements with Mechanics across 41 locations pan-Nigeria • Achieved more than 90% increase in lubricants sales compared to pre-launch period • Created strong, creative and consistent narrative to position the brand as a diversified corporate (with interest in power, downstream and upstream petroleum services) to boost investor confidence, which saw the brand emerged as the most appreciated stock on the Nigerian Stock Exchange in 2013 with over 1000% growth. The highest growth posted by any listed corporate in Africa same year • Attracted strong media interests from local and international media and wires leading to Executives interviews and live appearances on CNBC, Bloomberg, Reuters, Forbes within one year of creating the strong narratives

• Equity build for Oando Gas & Power Limited during its PHCN Disco bid • Online communications management and social media profiling • Media and public relations management for the Oando Rights Issue Offering • Stakeholders (unions, interest group, etc) Management • Reputation management of the Oando brand • Brand Management • Internal communications management Milestones: • Coordinated PR activities for Oando’s N21bn Right Issues, which was 26% oversubscribed • Developed Oando’s crisis communications framework • Developed Oando’s media relations procedures • Successfully executed a N50m launch of the EHGC gas pipeline project in Calabar, Cross River State • Managed the launch of Oando’s first IPP • Successful revamp of Oando newsletter (Oando News) to a new, colourful, employee-oriented and electronic version known as TRIPP (acronym for the company’s core values – Teamwork, Respect, Integrity, Passion and professionalism)

• Responsible for planning and execution of public relations and media management strategies for Oando PLC in Nigeria and the sub-Saharan Africa • Reputation management for the Oando Group • Crisis management for the Oando Group • Management of international mainstream media and wires such as, CNN, CNBC, Bloomberg, Reuters, FT, Wall Street Journal etc • Corporate, media and web content development • Internal communications strategies for the Oando Group (deploying intranet and other communication channels) • Investors relation PR for the Oando Group • Speech content development for Oando executives • Communications and branding strategies for Oando Gas and Power Milestones: • Coordinated the Oando’s companywide culture integration programme(Project Restore) with all its employees in Nigeria, Ghana and Togo • Played a critical role in the launch of Oando Insecticide • Managed media activities for the launch of Oando lubricants in Ghana • Managed media activities for Oando Marketing’s lubes promo • Worked directly with the Head of Corporate Communications to manage Oando’s most threatening crisis - The ‘Ethanol Fuel’ • Member of Oando’s Crisis Management Team

• Initiate and evaluate PR and media campaigns • Building Brand Ambassadors in the Media • Press Review/ Highlights • Content sourcing, development and planning for IGI’s first-ever In-house publication (IGI World) Milestones: • Coordinated PR activities for IGI’s 100% oversubscribed Private Placement offering • Editor of IGI’s first-ever In-house publication (IGI World)

• Research and identify trends and norms that are news worthy • Investigate, report and write identified news stories • Monitor and analyse trends, events, reports and new occurrences • Develop sources for the magazine Milestones: • Foundation member of TELL’s all-business news publication – Broad Street Journal