Octavio Machado

Energy Transition and Sustainability | Corporate and Business Communication Print Comunicação (outsourced company)

• Strategic management of the company’s websites (postospetrobras.com.br, lubrax.com.br, and vibraenergia.com.br), overseeing content development, updates, and SEO optimization to strengthen digital presence. • Planning and execution of 360° advertising campaigns (online and offline), including KPI definition, performance analysis, and continuous optimization to meet business goals across multiple verticals. • Development of customer communication journeys and relationship flows focused on loyalty, conversion, and user experience. • Management of Lubrax’s official Instagram channel: editorial planning, paid media strategy, engagement performance tracking, and reporting. • Content production for influencers and strategic partners, including briefing, scripting, and coordination of deliveries aligned with communication objectives. • Marketing budget management and supplier relations, ensuring high-quality deliveries aligned with schedules and brand standards. • Development of executive presentations and strategic reports for senior leadership, providing data-driven insights and actionable recommendations for decision-making.

• Responsible for teaching the disciplines of Digital Marketing Planning and Creation/Management of Online Media Campaigns in a classroom setting; • Development of digital learning materials and practical case studies for in-class application; • Continuous monitoring of market trends and updates to ensure the curriculum remains current and relevant; • Guidance and support for students in the development and presentation of final projects; • Ongoing support for students in digital strategy, campaign performance, and marketing project management.

• Responsible for developing strategic marketing plans for brands across various industries; • Creation of strategic marketing proposals and on/offline campaigns for pitches and public tenders; • Market analysis, identification of opportunities and trends to propose effective communication strategies.

• Responsible for planning and executing digital media campaigns (Google and Meta Ads); • Data collection and analysis from digital channels, performance reporting, and translation into creative and actionable insights; • Management of digital media budgets and financial control; • Competitor analysis and benchmarking to support strategic planning; • Development of customized business plans, including market diagnostics and strategic proposals for growth and positioning.

• Development of marketing strategies to drive business growth and brand consolidation; • Planning and execution of growth marketing strategies aimed at brand awareness, user acquisition, and increased qualified traffic; • SEO diagnosis and optimization focused on improving organic visibility, keyword performance, and content structure; • Competitive analysis and market benchmarking to identify acquisition opportunities, efficient conversion funnels, and relevant digital trends for the business.

• Strategic planning of digital marketing and integrated campaigns for clients across diverse industries; • Development of email marketing campaigns and content for social media and websites, with a focus on SEO, engagement, and conversion; • Results analysis, executive reporting, and management of timelines, budgets, and vendors.

>> Digital Relationship Marketing Project Manager • Consultative account management and strategic oversight of the Petrobras account, focused on digital marketing and relationship projects; • Development of integrated digital activation and relationship marketing campaigns based on persona analysis and audience behavior; • Preparation of competitive intelligence reports using benchmarks and market trends to support strategic decision-making; • Management of timelines, budgets, KPIs, and presentation of proposals and performance reports; • Planning and coordination of segmented campaigns focused on engagement, loyalty, and data-driven KPI analysis; • Supervision of digital content projects, including scheduling, budgeting, and supplier coordination to ensure efficient execution; • Strategic direction for digital channels, integrating data management, performance, and brand positioning in multichannel actions. >> Digital Communication and Marketing Project Manager • Leadership in planning and managing digital communication projects, aligning institutional and promotional objectives with business strategies across various company verticals; • Definition of information architecture, UX, and navigation guidelines for digital environments, ensuring usability and consistency; • Team coordination and oversight of content planning, editorial calendar, and production for digital channels and corporate portals.

Soccer and analyst and commentator representing Flamengo on the program Confronto, broadcasted on Rádio Manchete AM 760 (Rio de Janeiro). Check out some of my appearances here: • 05/02/2013 - http://www.podcasts.com/confronto_manchete_05-fev-2013_9116bf25e/episode/ESPORTE-Botafogo-e-campeao-da-Taca-Guanabara_bcf7 • 18/02/2013 - http://www.podcasts.com/confronto_manchete_05-fev-2013_9116bf25e/episode/FUTEBOL-Campeonato-Carioca-setima-rodada_bb4a • 25/02/2013 - http://www.podcasts.com/confronto_manchete_05-fev-2013_9116bf25e/episode/ESPORTE-8-rodada-da-Taa-Guanabara_21a5 • 11/03/2013 - http://www.podcasts.com/confronto_manchete_05-fev-2013_9116bf25e/episode/ESPORTE-Botafogo-e-campeao-da-Taca-Guanabara_bcf7 • 18/03/2013 - http://www.podcasts.com/confronto_manchete_05-fev-2013_9116bf25e/episode/ESPORTE-1-rodada-da-Taca-Rio-Campeonato-Carioca-de-futebol-2437 • 25/03/2013 - http://www.podcasts.com/confronto_manchete_05-fev-2013_9116bf25e/episode/ESPORTE-2-rodada-da-Taca-Rio-Campeonato-Carioca-de-futebol-7ef7

• Coordinated the team responsible for developing and launching the first institutional website of Petrobras Distribuidora, aligning brand objectives with digital strategy. • Led the definition, validation, and oversight of layout, information architecture, and UX for digital platforms, with a focus on usability and consistency. • Managed content and digital campaigns (institutional and promotional), ensuring editorial coherence and impactful communication across digital channels. • Planned and executed digital activation strategies, advertising campaigns, and online marketing initiatives aimed at brand strengthening and visibility. 🏆 Awards: » iBest Award – “Mining and Energy” category, 2002/2003/2004

Lisboa-Portugal

Marketing