Oc Dai

Built the founding partnerships function for a U.S.-based AI-native commerce platform, developing the ecosystem needed to improve product readiness, merchant activation, and U.S. market credibility. • Launched 20 integrations across 10 priority categories, including sourcing, fulfillment, shipping, tax and compliance, store setup/domain, email marketing, affiliate marketing, payments, ERP, and cloud. • Led partner evaluation and white-label / embedded partnership development across core merchant infrastructure, including Adyen, Stripe, Avalara, Easyship, Printful, OpenSRS, Entri, Radix, and AWS. • Defined partner strategy around Genstore’s evolving ICPs, prioritizing U.S. SMBs and creators, supporting cross-border DTC needs through infrastructure partnerships, and later expanding into Amazon dual-track seller opportunities. • Built early partner-led growth motions across creator acquisition, co-marketing, and AWS co-sell to support activation and partner-influenced pipeline. • Built Genstore’s partner operating system in Notion and worked cross-functionally with Product, Engineering, Marketing, and Operations to turn partner opportunities into integration roadmaps and merchant-facing workflows.

Built and scaled Shoplazza’s technology partner ecosystem into a measurable growth engine across marketplace expansion, partner-sourced pipeline, monetization, and operational scale. • Scaled the app marketplace from 50+ apps to 120+ integrations across 10+ categories, strengthening ecosystem depth and merchant retention. • Generated 2,000+ partner-sourced leads, contributing roughly 15% of annual pipeline, and built partner-led revenue from $0 to $200K annually through joint GTM, co-selling via Crossbeam / Reveal, revenue share, and API monetization. • Built onboarding SOPs and implemented a PRM system that reduced onboarding time by 40%, increased partner activation by 35%, cut administrative overhead by 50%, and supported team growth from 1 to 5. • Closed 10+ strategic integration partnerships and ran QBRs with key partners to improve adoption, execution quality, and ongoing revenue opportunities. • Worked cross-functionally with Product, Legal, Finance, Marketing, Sales, and Partner Success to turn ecosystem partnerships into merchant-facing growth motions.

Advised on cross-border growth and market development initiatives for commerce-focused clients. • Advised Alibaba.com on cross-border branding and growth strategy. • Delivered 14 workshops with 85% client retention. • Supported market education and positioning initiatives tied to international growth opportunities.

Led cross-border business development and strategic partnerships for digitalization projects across Francophone Africa. • Contributed to 3 signed MOUs and $1.2M+ in pipeline value through government and strategic stakeholder engagement in Guinea and DRC. • Built and managed a multilingual team of 15 and designed localized GTM playbooks for regional expansion.

Led partnerships and market development for cross-border education programs between Spain and China. • Built partnerships with 30+ Chinese universities and agencies. • Drove 300% enrollment growth, approximately €300K in annual revenue, 95% course occupancy, and 40% retention improvement.