Parul Oberoi

Brand Equity & Purpose Initiatives for Mamaearth

Responsible for: - Brand Imagery: Leading all product & model shoot-related projects for Mamaearth and BBlunt. - Working with a team of creative members and external creative agencies - Ensuring brand hygiene across all communication and creatives for digital, offline, retail, and international markets. - Working and devising creative ways to engage with consumers and create awareness about the products. - Project & Vendor Management

Responsibilities included: account management and client acquisition, digital planning, website development, brand strategy, and execution of digital & social media campaigns for brands like Sterling Hotels, Ritz Carlton, SENI, Dotpe & Digital Showroom.

Responsibilities included: account management, digital planning, website development, brand strategy and execution of digital & social media campaigns for brands like OPPO, UberEats, IndiaMart, Voltas Beko, Berger Paints, Gaana, Orient Bell Tiles, DishTV, Apollo Munich Health Insurance.

Was hired as the Marketing intern and am presently working as the account manager, Managed accounts of companies like Grape Digital, Fappy Store and Crisil etc. Business for the company, handled key accounts and looked after complete marketing strategies both - digital and offline.

Worked in the custom content team as Production Intern and was involved in managing events like Swasth Bharat Samman, Zee Madhya Pradesh Chhattisgarh Summit and Crisil Real Estate Awards etc. Assisted in the pre-production and post-production during my internship.

Worked with a start-up and handled their social media. Major role was to strategize online campaigns and work towards the growth of traffic as well as converting traffic into sales. Lead the social media marketing team to execute various campaigns.