Obed Mendez

Participo en proyectos de consultoría enfocados en change management, implementación de herramientas de micro y macro espacio, configuración funcional, capacitación en herramientas de planogramación, administración de catálogo, layout y mejora de procesos comerciales. - Implementación y acompañamiento en proyectos de micro y macro espacio. - Configuración funcional de herramientas para planogramación, administración de catálogo y layout. - Capacitación a usuarios en herramientas y procesos vinculados con espacio, catálogo y ejecución comercial. - Participación en iniciativas de change management y adopción de nuevos procesos. - Mejora de procesos comerciales relacionados con surtido, catálogo, layout y operación.

Impartición de cursos y capacitación en Category Management, Space Planning, planogramación, diseño de tienda, visual merchandising, estrategia promocional, ejecución en punto de venta y expansión.

Led and ensured negotiations for all purchases required by various business units, guaranteeing proper execution of resources while consistently seeking the best quality, optimal commercial terms, and continuous improvement in supplier-company relationships to generate cost savings.

Responsible for leading the complete comprehensive in-store experience strategy, includes layout definition, sales floor design, shelf strategy (planograms), and signage, as well as the selection and management of fixtures, services, and supplies for store setup, launch, and maintenance. Additionally, I drove the development and implementation of category management processes and continuous assortment optimization, aligning the sales floor with Mexican consumer purchasing habits and the brand’s commercial objectives for Mexico.

Responsible for customer experience, sales floor expansion, and profitability through catalog analysis and management, merchandising space planning, equipment and accessory definition, cost optimization, and execution across more than 500 existing stores and over 150 new store openings.

Participé en la gestión integral de la agencia, combinando desarrollo de proyectos de publicidad, atención comercial, coordinación con proveedores y seguimiento administrativo de la operación. - Desarrollo y seguimiento de propuestas comerciales y creativas para clientes. - Seguimiento a clientes y proveedores para asegurar cumplimiento de requerimientos y tiempos de entrega. - Control administrativo y operativo de proyectos para apoyar la ejecución y continuidad del negocio. - Apoyo en la gestión de relaciones comerciales y nuevas oportunidades.

Led the Category Management process for all categories within the Fresh and Perishables division across all business formats. Responsible for continuous improvement of category processes, as well as the development and presentation of Soriana vs. market performance reports (Nielsen).

Led the planogram team and the Category Management process across all store formats. Responsible for making sure all catalog items had proper shelf space (location and quantity), validating adjacencies, and assigning space at the category level (POG) to maximize aisle profitability. Developed and published performance reports by planogram (participation, slow movers, profitability, turnover).

Evaluate the profitability and functionality of the strategy proposed by the Purchasing Department, as well as validate the assortment vs space assigned to each category. Development of clusters for the creation and management of planograms by category. Consolidation of assortment for new store openings and/or remodels. Review of store layouts for new locations to ensure correct space allocation by category. Management of the chain’s opening calendar. Profitability analysis by space and assortment breadth. Served as interim Category Administration Manager (Apparel) for 6 months, carrying out the following activities: • Ensured that category releases/updates complied with established processes and led to improvements. • Consolidated and restructured categories for SAP system migration. • Participated in the development of the supplier item registration portal. • Collaborated in the Beef Improvement project by validating that the assortment assigned to each store had the appropriate breadth and depth; created schematic maps and planograms for pilot store setups.

Performance analysis and identification of consumer needs to ensure an efficient assortment while maintaining inventories at an optimal level. Development of promotions by Area/Region to guarantee improved sales results. Validation of new products for the chain, ensuring compliance with quality and cost standards through testing prior to potential definitive include assortment. Creation of assortment and monitoring of orders for new store openings. • Category grouping in the Pharmacy department; monitoring performance and stock-outs of ethical and patented medicines. Development of the “Baby World” concept for Hyper and Super formats stores.

Create and processing of purchase orders, cost allocation, sales tracking, and regionalization of new products. Assortment catalog analysis for operating stores. Review of stock shortages and excess inventory in stores, executing transfers between stores and/or placing orders. Monthly performance and strategy reports. Sourcing and negotiating with new suppliers for the Premium store (opening). Marketing of differentiated products in-store.

Creation and communication of Merchandising Guides. Communication to stores including special promotions and weekly offers. Validation of requirements with the purchasing team. Execution of pilot setups for special and seasonal in-store displays.

Development and standardization of the company’s internal and external image. Creation and management of social media. Identification and development of sales projects.

Purchasing of soft drinks, alcoholic beverages, and tobacco. Development of client portfolio, demand and product supply analysis. Management of payments and invoice collection. Negotiation of payment terms with clients and suppliers. Stock order planning to cover seasonal demand peaks.

Preparation of payments, requisitions, and purchase orders. Market research and performance reporting. Collaboration in the development of new product packs for retail. Organization of trade shows to showcase the product catalog and innovations. Translation of manuals for imported products and follow-up with ANCE for import authorization processes. Distribution and management of POP materials for clients. Inventory control of product samples.