Obed Reyes

Founder @ Ranking Factor

About

My daily focus is to harness the power of marketing metrics and strategic SEO and PPC to drive growth and enhance marketing campaigns. With certifications in SEO Paid Media complementing my expertise, I've crafted campaigns that resonate with diverse audiences and deliver measurable results. My background in finance and budget management, has been instrumental in analyzing budgets effectively and maximizing ROI for our clients. As a Digital Marketer, my approach is data-driven and results-oriented, ensuring every strategy is aligned with the client's vision and market trends. Fluent in English, Spanish; basic German and Korean, I leverage this multicultural insight to expand market reach and forge meaningful connections. I stand committed to values that foster positive change and sustainable growth in the fast-paced digital landscape.

Country

City

United States

Industry

Marketing & Advertising

Skill

Content Strategy, Business Ownership, Start-up Leadership, User Experience (UX), SEMrush, Landing Page Optimization, Keyword Research, Key Performance Indicators, Interpersonal Communication, Digital Media, Campaign Tracking, Campaign Development, DTC, Creative Strategy, Reporting, Understand & Convey Complex Information, Marketing Campaigns, Email Campaigning, Attention to Detail, Skill Development

Experience

Founder

Ranking Factor

2024-5 - Present · 2 yrs 5 mos

United States

I’m the Founder & SEO Expert at Ranking Factor Marketing. I build SEO systems that improve rankings, increase qualified traffic, and drive measurable leads/sales—without chasing vanity metrics. My work typically includes: - Technical SEO (audits, indexing/crawlability, site architecture, Core Web Vitals support, on-page standards) - Content strategy & execution (topic clusters, content briefs, internal linking, refreshes, and optimization sprints) - Local SEO (GBP optimization, citations/NAP consistency, review strategy, location pages, and local landing page frameworks) - Measurement & insights (GA4/GSC tracking, dashboards, reporting that ties SEO to pipeline and revenue) I usually partner with founders and marketing teams who want clarity, prioritization, and consistent execution—so SEO becomes a predictable growth channel, not a guessing game.