André Correia
Head Of Digital Marketing and Communication @ Millennium bcp
About
"Let me be the architect, I can do it!" Costanza, George
Portugal
Lisbon Metropolitan Area
Banking
Digital Marketing, Marketing Strategy, Online Advertising, Digital Media, Google Adwords, Marketing, Marketing Management, Marketing Communications, Online Marketing, B2B Marketing, Media Planning, SEM, PPC, Media Buying, Advertising, Strategy, Digital Strategy, Mobile Marketing, Email Marketing, Google Analytics
Experience

Head Of Digital Marketing and Communication
Lisbon, Portugal
▪ Lead a team of marketing enthusiasts organized as Digital Media Specialists, Analytics Specialists, Digital Designers, Copywriters, UX Writers and Digital Communications Specialists. ▪ Together, we created an in-house digital team with a 360º view of Digital Marketing activities such as; Digital Media Buying (Programmatic, Social, Search, Direct); Analytics measurement with full funnel view of both App and Website consumer journey; Creative concepts; Copywriting; Social Media Management; Digital Content ▪ We are able to: 1st Think 2nd Plan 3rd Produce 4th Implement in all digital channels (Paid and Owned media) 5th Analyse 6th Make real time refinements based on results All of this in a scalable manner.

Digital Project Manager
Lisbon Area, Portugal
Client: Tourism of Portugal ▪ Solely responsible for the Tourism of Portugal account, managing and coordinating the team dedicated exclusively to this client. ▪ Works across all digital platforms, allowing for a 360º strategic view of client's digital needs. ▪ Responsible for the implementation of automated report models allowing more efficiency across team's key tasks. ▪ Other skills include C-level report design, implementation and analysis.

Digital Manager
Lisbon Area, Portugal
Main Clients: Volkswagen | SEAT | Audi | Skoda | Porsche | Dia Group | Viaoutlets | La Redoute | Caixa Geral de Depósitos ▪ Digital strategic planning ▪ Digital development ▪ Deliver Digital Strategy and Action Plans, focused analysis on tactics and tools to best perform and accomplish brand objectives. ▪ Digital strategy and trend spotting for clients across Automotive, Distribution, Banking and FMCG sectors. ▪ Acquire new clients to start digital advertising, as well as grow digital investments of current clients.

Account Manager
Lisbon Area, Portugal
Main Client: TAP Portuguese Airlines ▪ Markets: Portugal, France, Belgium, Netherlands, Denmark, Sweden, Finland, Norway, Colombia, Panamá, USA, Spain, Germany, Switzerland, Austria, Russia. ▪ Manage, optimize and implement campaigns on Google Adwords, Bing Ads and Facebook. ▪ Create Digital Media plans to specific promotional campaigns. ▪ Negotiate with national digital networks display campaigns.
Education
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