Anushka Chowdhury

Leading Digital Marketing Strategies and Campaigns for Tooth Talk UK. ToothTalk UK is a leading chain of dental clinics, providing exceptional dental care across the United Kingdom. Renowned for its patient-focused approach, ToothTalk offers a comprehensive range of dental services, from general dentistry to advanced cosmetic treatments. With state-of-the-art facilities and a team of highly skilled professionals, ToothTalk is dedicated to transforming smiles and enhancing oral health.

Responsibilities: Objective Setting: Develop and execute tailored digital marketing strategies to meet client goals and KPIs. Website Management: Oversee client websites, ensuring seamless functionality, SEO optimization, and alignment with brand identity. Social Media: Manage client social media accounts, schedule posts, and engage audiences to build their online presence. Email Marketing: Design and implement targeted email campaigns to drive client engagement and retention. Content Collaboration: Collaborate with creative teams to produce engaging assets that meet client objectives. Market Research: Monitor industry trends and competitors to refine client strategies and maintain competitiveness. Paid Advertising: Manage client PPC, social media ads, and display campaigns for maximum ROI. Achievements: Boosted client engagement by 50% within three months through strategic social media campaigns and targeted email marketing. Delivered a 35% increase in client leads by optimizing paid advertising and enhancing campaign performance tracking.

Responsibilities: Content Creation and Scheduling: Assist the social media marketing department in creating and scheduling engaging content for client platforms. Audience Engagement: Monitor and respond to audience interactions on client social media accounts to maintain a positive brand image. Analytics and Reporting: Track and analyze social media performance for client accounts, providing regular updates on key metrics. Trend Monitoring and Campaign Support: Stay updated on social media trends and assist the team in executing client campaigns. Achievements : Proposed and executed a social media campaign that helped the client achieve a 60% increase in sales and profit. More information on the website.

Responsibilities: Market Research: Conduct research on market trends, student preferences, and competitor activities to support marketing strategies. Event Coordination: Assist in organizing and promoting university events, workshops, and seminars. Content Creation: Create student-specific content for social and non-social platforms (Omni-channel marketing). Marketing Support: Assist the marketing team with promotional activities and campaigns across various channels.

I have secured third position in FILMY-Q ,an inter college mega quiz contest , held at Pailan College of Management and Technology in October, 2018.