Nurdan Sengul

Marketing & Communication Executive | Brand Strategist | Integrated Campaign Architect As a communications professional with an advertising background, I work within Kontek Enerji and its innovative subsidiary Maxxen Energy, one of the dynamic players in the energy sector. With a bachelor’s degree in Advertising from Ege University and a master’s degree in Marketing & Brand Management, I have strengthened my theoretical knowledge on consumer behavior and brand perception with extensive hands-on experience. Areas of Expertise: Designing 360° Integrated Marketing Communication (IMC) frameworks to build consistent and impactful strategies across all brand touchpoints Developing B2B lead generation–focused campaigns that support business goals with digital solutions Creating omnichannel marketing experiences to ensure holistic customer engagement at every stage of the journey Managing digital media planning, content strategies, and performance tracking processes Strategically orchestrating corporate communications and reputation management, including media relations and content production Delivering creative, data-driven approaches in brand positioning and restructuring projects 🎯 I approach every campaign not just as a communication output, but as an emotional touchpoint that adds long-term value to the brand. Through insight-driven strategic planning, creative leadership, and data-informed decision-making, I help brands establish sustainable connections with their target audiences.