Muhammad Nurashraf Md Diah

Head, Digital Media & Creative Content Management @ MISC Group

About

With over 15 years of experience in creative design and digital communication strategy, I help brands tell compelling stories that move people and drive results. As Head of Digital Media & Creative Content Management at MISC Group, I’ve led transformative digital initiatives that modernized both internal and external web ecosystems across the Group and subsidiaries, improving UIUX, enhancing functionality, and ensuring WCAG accessibility compliance. I also played a strategic role in scaling MISC’s LinkedIn presence to over 200K followers, driven by curated thought leadership content that elevated the brand’s voice across the maritime and energy landscape. From shaping Malaysia’s national milestone campaigns including MMC’s 100-Year Centennial, MISC’s 50th Anniversary, and the Malaysian Palm Oil Industry’s 100-Year celebration to being part of the inaugural Integrated Annual Reports for Sime Darby and MISC, I’ve built a track record of delivering 360° campaigns that blend creativity with strategic clarity. I thrive at the intersection of storytelling, design, and digital innovation and constantly aligning visual direction with business strategy, analytics, and audience engagement. Let’s connect if you’d like to collaborate, exchange ideas, or explore impactful digital and brand communication strategies.

Country

Malaysia

City

Federal Territory of Kuala Lumpur

Industry

Maritime

Skill

Marketing Materials, Digital Marketing Analytics, Digital Marketing Communications, Team Leadership, Digital Channels, Easily Adaptable, Marketing Effectiveness, Positioning (Marketing), Key Performance Indicators, Marketing Budget Management, Marketing Campaigns, Emerging Trends, Market Planning, Front-End Development, Public Relations, Stakeholder Management, Online Communications, Intranet, Captions, Design Tools

Experience

Head, Digital Media & Creative Content Management

MISC Group

2023-6 - Present · 3 yrs 4 mos

Malaysia

Group Strategic Relations and Communications

MISC Group

2020-6 - 2023-6 · 3 yrs 1 mo

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

External Communications

MISC Group

2017-7 - 2020-6 · 3 yrs

Menara Dayabumi, Kuala Lumpur, Malaysia

Strategic Communications : Provide input in the development of external communications plans, activities and events across MISC Group of companies in line with GCC’s strategy and aspirations; to promote the company, drive positive media coverage and external stakeholder engagement based on guidance or advice by supervisor. Media Relations / Crisis Media Management : Implement/execute the activities related to building and strengthening relationship with the media with aim to get positive publicity for the company. Marketing Communications : Develop the creative contents and monitor the publication of corporate literature and marketing communication materials ensuring all information are latest and correct. Advertising : Provide creative and strategic input and administer closely the implementation of advertisements activities at all designated areas.

Group Communications

Sime

2016-8 - 2017-7 · 1 yr

Wisma Sime Darby, Kuala Lumpur, Malaysia

In-house creative and studio team. Conceptualising and delivers ATL and BTL materials to support communication campaigns. Designed Sime Darby’s Annual Report for year 2016.

Group Corporate Communications

MMC Corporation Berhad

2015-4 - 2016-7 · 1 yr 4 mos

Wisma Budiman, Kuala Lumpur, Malaysia

Responsible for corporate brand strategy, marketing, collateral production, corporate event management, planning and coordination of MMC’s events. Conceptualising and producing below the line, above the line graphic design & advertising for all corporate requirements plus additional photography & videography work as and when needed. To maintain and update the current MMC website and propose future developments.

Group Strategy & Corporate Affairs

MMC Corporation Berhad

2011-3 - 2015-3 · 4 yrs 1 mo

Wisma Budiman, Kuala Lumpur, Malaysia

Establishing, all internal and external communications aimed at creating suitable point-of-view among stakeholders and clients. Graphic Design - Responsible for conceptualization and design of graphic applications such as collateral material, newsletter and brochure, corporate identity, photography and multimedia editing from concept to completion.

Retail Sales

CG Computers Sdn Bhd

2010-2 - 2010-12 · 11 mos

Kuala Lumpur, Malaysia

- Apple product evangelist. (Imac, Ipods, Apple TV, Iphone and Macbooks) - Welcomes customers by greeting them and provide assistance. - Provide customers by assisting them to racks and counters, suggesting items needed. - Creating or updating customer profile records for document sales. - Processes payments by totaling purchases, processing cash and credit cards. - Inventory stock check and daily closing. - Keeps clientele informed by notifying them of preferred customer sales and future merchandise of potential interest as well as customer sales support.