Nupur Tyagi

Marketing Associate @ InstaLILY AI

About

Brand & AI Marketing Manager | Gen Z Growth Strategist | Creative-Tech Hybrid I'm a brand-first, performance-driven marketing strategist with a unique intersection of storytelling, design, and AI-backed data strategy. Currently leading digital brand growth at Modern Living Rentals, I specialize in building Gen Z-facing luxury lifestyle brands that look good, feel good, and convert better. With a master’s in management from Cornell Johnson and a background in computer science, I blend creative execution with analytical precision—using tools like Power BI, Google Ads, Meta Suite, and AI-based automation to scale marketing campaigns that drive measurable impact. What I Bring to the Table: ✅ Luxury branding + Gen Z marketing across Instagram, TikTok, and Google Ads ✅ 360° campaign leadership from UGC to SEO to email automations powered by AI ✅ Technical fluency with Power BI, Meta Insights, SQL, HTML, and marketing automation ✅ Real-world growth: 8x paid user growth, 100k+ social reach, +45% qualified leads ✅ Experience across startups, real estate, hospitality, and AI/tech consulting Whether it’s scaling a brand from 800 to 100K, gamifying engagement for foot traffic, or launching a new property with cinematic storytelling—I turn ideas into impact with speed, style, and strategy.

Country

United States

City

Ithaca

Industry

Management Consulting

Skill

Cloud Computing, Database Management System (DBMS), Statistical Process Control (SPC), Machine Learning, Investment Banking, Artificial Intelligence (AI), Special Situations, Product Marketing, Technical Product Management, Product Management, Attention to Detail, Marketing Campaigns, Salesforce.com, Consulting, Microsoft PowerPoint, Google Ads, Facebook Ads Manager, YouTube, Online Advertising, Advertising Sales

Experience

Marketing Associate

InstaLILY AI

2026-3 - Present · 7 mos

New York City Metropolitan Area

Digital Media Manager and AI Product Manager

Modern Living Rentals

2025-7 - 2026-3 · 9 mos

New York, United States

• Led digital lead generation across all properties, increasing qualified inquiries by 45% via Google Ads, Meta Ads, and SEO optimization • Designed short form Reels & TikToks with luxury lifestyle aesthetics to promote Gen Z brand perception • Introduced AI-enhanced tools to streamline email outreach and audience segmentation, improving campaign efficiency and CTR by 22%

Masters Candidate

Cornell Johnson Graduate School of Management

2024-8 - 2026-3 · 1 yr 8 mos

Ithaca, New York, United States

Brand Marketing Associate | Cornell's Statler Hotel : • Launched and scaled a gamified UGC campaign that tripled foot traffic and grew Instagram by 1,000+ followers in 4 weeks • Created a microsite using HTML to support the “Design Your Smoothie” contest, featuring students created flavors and voting via polls • Drove engagement and brand community through campus ambassador program and UGC, using students to increase virality by 70% Operations Associate | Cornell's Disability Services

GTM Associate

Buildvr

2024-1 - 2024-7 · 7 mos

Gurugram, Haryana, India

• Led digital growth strategy for a lifestyle web services product, increasing paid user base 8x via targeted content and campaign design • Analyzed 10k+ daily user records using Google Analytics and Meta Insights to develop customer segments & targeted content strategy • Built Power BI dashboards for leadership to track engagement and marketing ROI; scaled social media reach from 800 to 100k

Analyst - AI Strategy and Code Modernization

Accenture in India

2023-5 - 2023-7 · 3 mos

India

• Prototyped AI-based modernization of C# to C++ using parsing tools; selected optimal approach via Azure & AWS benchmarking • Recommended and implemented Microsoft Semantic Kernel, achieving 88.7% code conversion accuracy • Designed Power BI dashboards to monitor performance KPIs and reduced reporting turnaround time by 27%

Freelance Brand and Marketing Associate

GruBox

2022-6 - 2023-6 · 1 yr 1 mo

New Delhi, India

• Developed go-to-market strategy for a smart meal box startup, achieving 10x sales growth among Gen Z customers • Partnered with a fitness influencer (200K+ followers) to drive targeted content marketing campaigns using AI-powered tools • Streamlined campaign management via Hootsuite and implemented A/B testing, improving engagement by 11%

Executive Board Member

Frosh TIET

2021-2 - 2023-6 · 2 yrs 5 mos

Patiala, Punjab, India

Frosh is the Admission Counselling Cell of Thapar Institute of Engineering and Technology Work Experience * Conducted the interviews to select new student mentors of Frosh 2022

Student Mentor

Frosh TIET

2020-9 - 2021-1 · 5 mos

Patiala, Punjab, India

Frosh is the Admission Counselling Cell of Thapar Institute of Engineering and Technology. Work Experience * Planned an Orientation for the freshers, conducted events like Society Fair and Faculty interactions. * Worked on the Frosh Main Website with team mates and helped with the Front End of the web page. * Devised the content of the 'Who Dunnit' Website, which was a game website of our society.