Nupur Jain

▪️ Pivoted product strategy based on market & data insights on MVP, defined business goals, prioritized; released new versions. ▪️ Improved registration rate by 10% & retention by 4% by reducing number of steps & simplifying onboarding experience. ▪️ Increased DAUs by 30% by pivoting product strategy; presented market research, data analysis & user insights on MVP. ▪️ Designed new revenue stream by launching external payment gateway for 2M+ users, enabling them to make transaction. ▪️ Increased CRR by 4% by creating 4 types of behavior based push notifications; defined functional requirements & algorithm at API.

▪️ Improved registration rate by 10% & retention by 4% by reducing number of steps & simplifying onboarding experience. ▪️ Pulled up engagement by 40% by gamification of app & GIF; defined scope & wrote user stories for developers. ▪️ Enhanced user rating, 4.3 to 4.5 star by acting on end user insights; transformed UX, improved usability by PIP & Media features. ▪️ Improved chat robustness by shifting to scalable database for 10M+users, reducing risk, refactoring, socketing for presence. ▪️ Shipped 40+ features in 30+ releases with triage by stakeholder buy-in; defined KPIs, surveyed users for prioritizing features. ▪️ Responsible for: Conduct Market research, present strategy & roadmap, ideate features, create user stories for developers, UAT cases, define $ track success metrics, define scope, gather requirements, triage, manage dependencies & ship features, manage stakeholders, get buy-in.

▪️ Defined Product Vision: Optimized educational testing system by replacing test with new delightful mobile games for 1M+ users. ▪️ Led roadmap from scratch; ideated & wire framed 30+ games, ran 20% faster on timelines on Jira agile sprints. ▪️ Delivered 1.2times ahead of project schedule by collaborating cross functionally with psychologists, developers, QA, UX designers. ▪️ Responsible for: Conducted user research, Competitor analysis & Market research, UX wire-framing, gathered requirements, scripted videos, Game play design, prototyping, prioritized bug fixes, ran agile sprints, A/B testing, tested games, managed stakeholders. ▪️ Conducted 20+ user interviews to create user centric mobile games.

IntelliBrain: Allen's Early childhood development(K-12) Edu-Tech products (Intelli Boxes Ranked No. 1 on amazon) As an early hire, I experienced growth from the beginning of the product & business lifecycle to building following innovative products for 10M+ users Customer facing portal: App and website ▪️ Ideated, designed, trademarked Website & App to provide services; launched globally; witnessed 1Mn+ footfall. Led development of portal from ideation, conceptualization, wire framing, content creation, UI/UX to launch. ▪️ Led Business Setup: designed website to provide services; launched; got traction; 1Mn+ page views/month & 80k unique users. ▪️ Acquired 10% users by parent facing app; negotiated with 3rd party executives & facilitated development of customized app. ▪️ Increased traffic & CTR by 30% with SEO/SEM content writers team; ran online marketing campaign, using google analytics tool. End user facing: Experiential Boxes & AR Videos ▪️ Identified new user segment; conceptualized 3 product lines; planned roadmap; launched Boxes, games & videos in COVID. ▪️ Marked as no-1 selling product for 130M+ users by leveraging existing user base & targeted go to market product strategy. ▪️ Achieved 5/5 star user rating on Amazon with NPS of 9.5/10 by user centric approach; adapted National Education Policy.

▪️ Identified a new market segment, defined 2 user persona, designed user journey on Figma & experience with VR technology. ▪️ conducted in depth research on user behavior & color psychology Increased leads by 20% with 20K+ views on blogs by marketing content;

• Elected as the Mess Secretary with prodigious voting of 80% in support, served 800 students of IIT Roorkee Hostel • Managed Staff of 40 workers and constituted Mess council of 20 students to run the mess

• Awarded the Annual Excellence Award for outstanding Academic, Co-curricular and Extra Curricular achievements by the IIT R Heritage Foundation in 2013. • Nominated by the Director to take part in the User Research by MHRD in 2013. • Multiple Gold medalist at Intra IIT-Inter IIT sports meet, IIT Roorkee, Guwahati, Bombay. (2013,'14,'15) • Secretary at CCB, IIT Roorkee 2013-14. • Senator at Student Affair Counsel, 2013-14. • Design Manager, Sankalp, social festival • Coordinator Design, Cognizance