Nuné Zadoyan, MBA

Supporting early-stage founders in taking their startups from ideation to launch, guiding them from 0 to 1 in building sustainable and scalable businesses.

Founders backing founders. Accelerating seed-stage AI and automation companies with B2B business models.

Berkeley SkyDeck is a global hub for entrepreneurship and UC Berkeley's accelerator and incubator.

As part of the Venture Scout Program at LvlUp, my primary purpose lies in supporting the founders I encounter on their entrepreneurial journey. My goal is to provide invaluable insights, strategic guidance, and encouragement, empowering these founders to transform their innovative ideas into successful and impactful businesses. Reach me out if you want to learn more about the support I provide to the early stage entrepreneurs.

As a marketing strategist, I help investors, business owners and entrepreneurs to identify market needs, customer base and business models for their products and services through market research and competitive analysis, market trends, pricing models, and sales strategies. My services include consulting with early-stage startups for their overall business models, go-to-market strategy, online and offline marketing initiatives. I also contribute to the tech community by organizing business and tech events, strategically connecting professionals, investors, experts and industry representatives in my network in various fields. In addition, I manage projects based on clients' specific needs and timeframes. I offer coaching and mentorship to startup founders in various stages of startup development, such as ideation, MVP (Minimum Viable Product) development, as well as pursuing product-market fit, I assist them in designing pitch decks and during the fundraising process by approaching potential investors and/or acceleration programs. With a professional background in market research, digital marketing, project management, growth hacking, and other fields and a keen understanding of business infrastructure, I bring a wealth of knowledge to my clients through my diverse perspective, experience and background.

SmartGateML is a machine learning excellence center initiated by SmartGateVC in Yerevan. The Center conducts trainings for beginners and experienced developers. It also includes a research and development unit where consulting in machine learning for various projects, both for the industry and academia, is done.

In this role, I managed a marketing team that was responsible for conducting market research aligned with the company's strategic objectives and consolidating insights on consumers, competitors, marketplace, and market size into actionable items, reports, and presentations, as well as was responsible for the marketing communication, social media, media outreach, strategy development. I oversaw the analysis of potential market opportunities for the company's products and coached the Marketing Communications Officer in developing a content strategy and calendar, communication outreach, reviewed and published articles on strategic channels. Additionally, I participated in the hiring, recruitment and onboarding process of the new employees for the team, establish KPIs for team members, and built strong relationships with industry influencers, partners, media representatives and service providers. Part of the work included intense collaboration with the design and product development teams to understand products' features, gather user insights, and create marketing materials based on analysis. My team and I were also responsible for finalizing the marketing materials for industry-specific events, expos and conferences.

Fulbright Scholarship recipient