Numan Akdağ
Director of Publisher Business Development @ AdMedia
About
Performance partnerships professional with 8+ years of experience building and scaling publisher side monetization across affiliate and brand direct channels. I focus on high intent traffic and specialize in converting demand into measurable revenue through performance driven economic and scalable partner strategies.Experience spans coupon, cashback, browser extensions, e-commerce, influencer marketing, mobile, and lead generation, with a strong emphasis on ROI, compliance, and long term value creation.
United States
Los Angeles
Internet
Affiliate Marketing, Digital Marketing, E-commerce, Performance Marketing, Account Management, Online Advertising, Online Marketing, Email Marketing, Search Engine Optimization (SEO), Marketing, Social Media, Graphic Design, Audio Editing, Pay Per Click (PPC), Search Engine Marketing (SEM), Video Editing, Interpreting, Social Media Marketing, Customer Satisfaction, Facebook Marketing
Experience

Director of Publisher Business Development
Los Angeles, CA
• Built net new publisher revenue from scratch to a six figure monthly run rate within 90 days of active ramp (first reaching in December) • Sustained performance over 6 consecutive months (Nov-Apr), consistently outperforming peer cohort • Developed and scaled a multi stage pipeline across diverse, vetted publisher segments, including premium partners, generating 700+ qualified leads and 75+ deals, and activating nine figure brand funded media budgets (retail, travel, QSR, entertainment, pharma, telcom, EDU, home services, finance, insurance) to drive repeatable CPC/CPA monetization beyond affiliate baselines • Structured and advanced enterprise level partnerships, including an eight figure IO, with high intent traffic partners • Applied performance driven economics to qualify, close, and scale deals efficiently, delivering 17× ROI at peak run rate

Head of Affiliate Partnerships
Columbia, MO
• Owned and scaled a seven figure lead generation portfolio, growing monthly revenue from early traction to consistent six figure levels • Drove 60%+ of total company revenue (81% since Jan 2024), with full ownership of publisher performance, unit economics, and advertiser outcomes • Delivered 14× ROI over 24 months by structuring acquisition, payout, and partner incentive models • Built and managed a portfolio of 500+ affiliate partners across diverse publisher models, scaling volume while maintaining traffic quality • Led growth operations end to end, driving revenue expansion and partner performance at scale

Account Supervisor - Mobile, Influencer and Affiliate Marketing
Istanbul, Türkiye
• Managed multi channel performance programs (affiliate, influencer, mobile) for enterprise retail brands in Turkey (including Amazon, Nike, Mango, Sephora, and Huawei), optimizing CPS, CPC, and CPI models to drive consistent double digit YoY revenue growth • Improved partner and channel performance by designing segmentation, commission structures, and placement strategies that increased ROAS and shifted conversion contribution toward high value partners • Led a 20+ person affiliate organization (intern to senior level) within the account structure, owning end to end performance delivery and partnering closely with directors and business leadership to drive client outcomes • Drove performance improvements across affiliate and mobile channels by identifying inefficiencies in acquisition and partner mix, leveraging tools such as GA, Adjust, and Appsflyer

Program Manager - Amazon Associates
Istanbul, Türkiye
• Scaled Amazon Associates in Turkey by onboarding and developing high performing content, influencer, and comparison partners, driving sustained growth in traffic and revenue • Expanded premium placement opportunities across key categories, increasing visibility and contribution from top publishers • Localized partner strategy using category and performance insights, aligning campaigns with consumer behavior and seasonal demand • Partnered with internal stakeholders (Marketing, Amazon Ads, Prime) to activate cross functional initiatives supporting key growth periods

Sr. Affiliate Account Manager
Palo Alto, CA
• Managed and scaled affiliate monetization across Promocodes.com and sister properties in the US, UK, Canada, and Australia, driving consistent revenue growth • Owned commercial relationships with major affiliate networks and high value merchant accounts, negotiating improved economics and securing premium placements to expand margins • Drove seasonal revenue acceleration during peak retail periods, delivering six figure uplifts through exclusive promo codes and increased visibility • Supported product and monetization initiatives across cashback, browser extension, and search monitoring, contributing to improved engagement and audience value

Software QA Tester
Palo Alto, CA
• Improved browser extension checkout performance and user experience through structured QA and close collaboration with engineering • Analyzed competing coupon extensions to inform feature direction and maintain competitive positioning in the market • Managed and refined automated coupon logic across major e-commerce platforms (Shopify, Magento, WooCommerce, BigCommerce), ensuring accurate behavior at cart and checkout • Investigated and resolved tracking and coupon application issues, supporting consistent promo delivery and user engagement
Numan Akdağ's Contact Information
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