Nichakorn T.

- Coordinate day-to-day operations of the Agoda Ambassador Program across multiple markets. - Manage ambassador relations including onboarding, briefing, and ongoing communication. - Manage finance processes, including influencer reimbursement, and optimize workflows to improve speed and accuracy. - Ensure brand consistency and quality across all creator partnerships. - Help optimize workflows and processes to improve program efficiency.

- Manage and recruit over 800 high-performing KOLs and KOCs for Kodak and internal brands' affiliate network, supervising a team member to achieve mutual goals, optimizing scripts and adjusting marketing strategies based on trends, resulting in a 58.82% expansion of the affiliate pool in one month. - Spearheaded the optimization of communication processes, improving contact scripts to achieve a 100% increase in response rate and reducing KOC rejection rates by 87.10% within one month.

- Led a Growth Hacking Team for SEEN, an HR recruitment and talents assessment platform, and partnered up with multiple sizes organizations, for example, AIESEC in Thailand, and acquired more than 300 users to the system in less than 2 weeks. - Designed and executed a comprehensive lead generation strategy involving a lead collection box implementation on the website, LinkedIn searches, and successful events, resulting in up to 30% conversion rate and a substantial increase in qualified leads. - Connected partners from different levels of organizations, ranging from top-tier university clubs up to international organization, to implement SEEN in their recruiting and assessment process to acquire the highest number of users as well as sale growth as possible. - Developed website landing pages on corporate.baseplayhouse.co to gain awareness and acquire more customers leads

- Planned and created various digital content types to establish brand awareness for SEEN: Ability to be SEEN Facebook Page which has received over 600k total page reach and over 1.8k followers since March 2021 until now. - Led the marketing communication team for "Redesign Future of Corporate HR" by BASE Playhouse event, which obtained up to 114 Human Resources Professionals from Thailand's top companies, domestic and multinational, to sign up and show up on the event day. - Obtained up to 116,351% more reach, over 55k likes, and over 2,200 more followers within a week for an organic creative campaign on @seenskills Instagram - Led and planned the flow and MC script for a 6-hour virtual event for Nestle for Healthier Kids: Thailand event for up to 40 families - Managed and led the reality LIVE session for WEDO Young Talent Hell Day 2021 supported by BASE Playhouse, a 24-hour virtual Hackathon event.

- Founded the online jewelry store and constructed marketing strategies expecting brand recognition among specific target groups to reach up to 57% profit - Initiated, planned, and shaped up the brand identity; both Instagram feed and on packaging of the product - Solely executed and took care of the whole production process such as being a stylist, a photographer, and a graphic designer

- Monitored and managed the assigned project to keep the whole process run smoothly before the launch date - Negotiated and cooperated with foreign suppliers to optimize the project schedule and process - Engaged the key partners such as teachers, scholars and associated agents to develop and reinforce the products' credibility - Developed, implemented and managed brand's social media channels, including content SEO and CRM, to build up brand awareness and drive sales - Oversaw the https://www.linkedin.com/redir/general-malware-page?url=minorsmartkids%2ecom website, keep the content up-to-date and drive traffic from social media to website. - Initiated, managed and edited "Friday Kids" project, a variety program on Youtube, aiming to teach English and Chinese to Thai people to drive traffic to Minor Smart Kids' Youtube Channel, encourage people learn new languages, while also could build up brand awareness - Designed and created visual artworks for developing online content for brand’s different social media channels - Organized and facilitated brand’s CSR activities to small primary schools over Thailand that are in need of teachers and educational equipment to offer quality education for all

Minor Lifestyle (Marketing, E-Commerce) - Content Writer: created promotional content for brands’ websites and MinorPlus website - Translator: translated the detail on MinorPlus website from Thai to English - Proofread wordings and grammar used on MinorPlus website - Assisted the graphic team editing the media published on brands’ online platforms (Facebook page, brands’ official websites) and MinorPlus website

RISE Innovation Week 2019 (RISE Ambassador) - Kept track of the detail during the event - Summarized, created, and shared the following content (article) for RISE’s Facebook Page

Ranked #9 in the world (QS World University Rankings 2023) Relevant Assignments: Due Diligence of an Innovative Company, A Critique of a Successful High Growth Retail Business, Application Design and Architecture, and Feasibility Assessment for BoxBox.co (a dog food business in Thailand) Module Highlight: - Entrepreneurial Finance - Product Development and Prototyping (Skills: UX/UI, Wireframes, Figma, Bubble.io) - Entrepreneurial Marketing Strategy & Branding - Customer Development and Lean Startup - Retail and Consumer Entrepreneurship - Technology Entrepreneurship (Wireframes, Application Design and Architecture) - Building High Impact Ventures (Focusing on all aspects of building a business: Product Management, Risks, Operations, Human Resources, etc.)

BA in Language and Culture (International Program) with a minor in Chinese (Graduated with first-class honors) - Independent Study I: Research on the topic of “Street Fashion and Hip Hop Culture in Urban Southeast Asia: Toward an Understanding of Bangkok’s Street Style” - Independent Study II: Research on the topic of “Thai Massage and its Marketing strategy”

Exchange student